Garuda - Garba Rujukan Digital

OPTIMALISASI PENYAMPAIAN STANDAR OPERASIONAL PROSEDUR (SOP) DALAM KOMUNIKASI INTERNAL PADA CV. YUMMYS MOTHERLACTO INDONESIA Shely Rahmadatul Fitria; Wilma Cordelia Izaak
Journal of Community Service Vol 6 No 1 (2024): JCS, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jcs.v6i1.233

CV. Yummys Motherlacto Indonesia menghadapi sebuah kendala terkait kurangnya penyampaian Standar Operasional Prosedur (SOP) kepada karyawannya. Tujuan dari penelitian ini adalah mencari solusi untuk mengatasi masalah ini, dengan fokus pada peningkatan efisiensi dan efektivitas dalam operasional perusahaan. Dalam konteks ini, penelitian dilakukan dengan mengimplementasikan penggunaan website SOP sebagai salah satu strategi untuk meningkatkan kinerja karyawan dan mengatasi kendala yang ada. Penggunaan website SOP diharapkan dapat membantu mengatasi kendala yang ada. Penggunaan website SOP diharapkan dapat membantu dalam memberikan informasi yang jelas dan mudah dimengerti tentang prosedur operasional kepada karyawan dan meningkatkan efisiensi dalam operasional sehari-hari perusahaan. Penulis menerapkan pendekatan kualitatif menggunakan metode studi kasus, dengan teknik pengumpulan data yang mencakup studi literatur, observasi, dan wawancara.

The Effect of Product Design and Digital Marketing on Buying Interest of TXT Boygroup Album Among K-pop Fans Generation Milennials and Z Aditya Pradipta, Naura; Zumrotul Fitriyah; Wilma Cordelia Izaak
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.538

This study is aimed to determine the impact of the Product Design, Digital Marketing and Buying Interest on the album of the boygroup TXT among K-pop Fans. The population in this Research is K-pop fans generation millennials and z. The sample in this study used convenience sampling and found 117 respondents. The primary data collection method in this study uses a questionnaire in the form of a google form. The data analysis technique in this study uses PLS (Partial Least Square). The result of this study indicates that the variable of Design Product and Digital Marketing has a positive and significant influence on Interest Buying.

Strategi Branding UMKM Spikoe Blonceng Legendaris di Kelurahan Rungkut Kidul Surabaya Wilma Cordelia Izaak; Abd. Ghofar; M. Fabbian Rachmansyah; M. Arya Baharudin Amin
Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 3 (2023): September : Jurnal Masyarakat Mengabdi Nusantara
Publisher : STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v2i3.163

Branding and Digital Marketing can be a new breakthrough for the problems that have been faced by small and medium scale business actors in marketing and introducing their products to potential consumers, especially umkm spikoe who are in the Rungkut Kidul sub-district, Surabaya. Umkm Spikoe actually has enormous potential because of the quality of the products and continuous innovation. However, the obstacle is the lack of knowledge related to branding and digital marketing strategies which hampers the development of these UMKM.These problems were known to researchers after conducting observations and interviews with business owners who gave rise to research and analysis methods related to the problems that have occurred so far. The solutions offered by researchers to business owners are logo and packaging improvements, assistance in creating accounts and social media content, assistance in creating and managing market accounts and offering insight regarding nano influencers and Instagram advertising.With the various alternative solutions we provide, it is hoped that Spikoe business owners will be able to compete and continue to be able to keep up with the times and technology that continues to develop rapidly

IMPLEMENTATION OF TOTAL QUALITY MANAGEMENT (TQM) IN IMPROVING MANAGERIAL PERFORMANCE IN POST-MERGER SYARIAH BANK INDONESIA Helmina Ardyanfitri; Wilma Cordelia Izaak
Journal of Economics, Business, and Government Challenges Vol. 6 No. 01 (2023): Journal of Economics, Business, and Government Challenges [JoEBGC]
Publisher : Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v6i01.246

This research aims to analysis of the implementation of Total Quality Management (TQM) at Bank Syariah Indonesia branch office Surabaya Dharmawangsa and analysis of the implementation of Total Quality Management (TQM) in order to improve managerial performance at Bank Syariah Indonesia, branch office Surabaya Dharmawangsa. This study uses a qualitative research method with a descriptive approach. Research data obtained from primary data and secondary data. While the primary data sources are four employees of Bank Syariah Indonesia branch office Surabaya Dharmawangsa with secondary data from various literatures such as books, journals, and articles that are relevant. Data collection techniques used by observation, interview, and documentation. While the data processing technique is done by editing, organizing and analyzing data. The results obtained by researchers are that the application of Total Quality Management (TQM) at Bank Syariah Indonesia branch office Surabaya Dharmawangsa is considered quite good and in line with Total Quality Management (TQM) theory which is a strategy in management that is oriented to customer satisfaction which involves all employees or parts of the company. The application of Total Quality Management (TQM) has relevance to managerial performance at Bank Syariah Indonesia branch office Surabaya Dharmawangsa. This is evidenced by the many aspects that can be linked such as evaluations carried out to improve managerial performance as well as in Total Quality Management (TQM).

Social Media Marketing and TOE Framework Exploration in Digital Micro or Small and Medium Enterprises Wilma Cordelia Izaak; Theodora Cicelia Khristi; Nuruni Ika Kusumawardhani
Journal of Economics, Business, and Government Challenges Vol. 5 No. 01 (2022): Journal of Economics, Business, and Government Challenges [JoEBGC]
Publisher : Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v5i1.210

This article aims to determine the function and role of digital MSMEs stands for Micro or Small-Medium Enterprises using TOE exploration during the Covid-19 pandemic. The Covid-19 pandemic has made the majority of the economic sector, especially MSMEs, decline. The majority of MSMEs actors cannot develop and many ended up in bankruptcy. This is what makes MSMEs business actors change the function and role of digital MSMEs during the COVID-19 pandemic with a sales strategy through a digitalization scheme. The digitization scheme is by utilizing a market place (intermediary) and using social media as a marketing technique. In addition, digital MSMEs actors must be able to synergize with consumers in marketing products and services. Thus the digital MSMEs development scheme can be an alternative to save business actors in the midst of the Covid-19 pandemic. This article uses the literature study method by elaborating various literatures on the development of digital MSMEs. This article argues that the development of digital MSMEs has become an alternative to saving as well as developing the functions and roles of digital MSMEs during the COVID-19 pandemic.

Implications of the Application of Flipped Classroom Learning Media to Self-efficacy and Student Learning Participant Hesty Prima Rini; Wilma Cordelia Izaak
Journal of Economics, Business, and Government Challenges Vol. 1 No. 02 (2018): Journal of Economics, Business, and Government Challenges [JoEBGC]
Publisher : Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v1i2.14

The importance of learning activeness of UPN Veteran Jawa Timur management program students in the success of the learning process, one of which is influenced by internal factors inherent in students (talents, interests, and IQ), one of which is shown by the level of self-efficacy. This study aims to analyze the implications of application of flipped class room learning media to increase self-efficacy and student learning activities. This research uses quasi experiment or pseudo experiment with one-group-pretest-posttest design model, where the research will be conducted in two cycles of assessment that is the first cycle in the period before the learning process "Interactive Classroom Activities" and "Explicit Instruction Methods" after seven initial meetings before Midtest and after Midtest. This research process is done cyclically as suggested by Kemmis & McTaggart (1988) with respect to plan, implementation, monitoring, and reflection. Test reliability is done by technique test-retest (repeat measurement). The population in this study are all students of Management Faculty of Economics and Business UPN Veteran Jawa Timur. The sample in this research is student of UPN Veteran Jawa Timur Management class of 2015-2016 as experiment class with number of 30 people. Based on the classroom action research conducted by the influence of self-efficacy on student activity, the effect of using flipped classroom learning media on self-efficacy in two different cycles proved to have positive but not significant effect. Second, the influence of the use of flipped classroom learning media visually proved to have a positive and significant impact on student activeness.

Analysis of OCR’s Factor and Sales Promotion on E-commerce Nuruni Ika Kusuma Wardhani; Wilma Cordelia Izaak; Muhammad Ricki Yohanes
Journal of Economics, Business, and Government Challenges Vol. 3 No. 02 (2020): Journal of Economics, Business, and Government Challenges [JoEBGC]
Publisher : Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v3i2.127

Indonesia one of the country with the fastest e-commerce growth in 78% of the world, demanding an unavoidable tight e-commerce business competition, thus encouraging some e-commerce to increase promotion and assessment from customers to be more attractive. The convenience offered by e-commerce attracts consumers to move from offline shopping to online shopping. Many factors influence consumers to switch from offline to online shopping, one of it is online customer reviews and sales promotions. The purpose of this study was to determine the effect of online customer reviews and sales promotions on purchasing decisions at the Bukalapak marketplace. The sample of this study was 99 respondents who were measured using Partial Least Square (PLS) analysis. The results of this study indicate that online customer reviews and sales promotions have a positive and significant effect on buying decisions.

The Effect of Product Design and Digital Marketing on Buying Interest of TXT Boygroup Album Among K-pop Fans Generation Milennials and Z Aditya Pradipta, Naura; Zumrotul Fitriyah; Wilma Cordelia Izaak
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.538

This study is aimed to determine the impact of the Product Design, Digital Marketing and Buying Interest on the album of the boygroup TXT among K-pop Fans. The population in this Research is K-pop fans generation millennials and z. The sample in this study used convenience sampling and found 117 respondents. The primary data collection method in this study uses a questionnaire in the form of a google form. The data analysis technique in this study uses PLS (Partial Least Square). The result of this study indicates that the variable of Design Product and Digital Marketing has a positive and significant influence on Interest Buying.

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