Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Awwaliya Dhiyaus Syamsiyah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Branding Sebagai Upaya Pengembangan Dan Pemasaran Produk UMKM Finza Cake And Cookies Awwaliya Dhiyaus Syamsiyah; Nurul Azizah
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 3 (2023): September: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v1i3.330

Abstract

Apart from natural resources, Indonesia also has a variety of manufactured goods and processed foods. Industry in Indonesia is quite good at managing typical Indonesian products, especially food and beverage products. UMKM's participate in the production of traditional processed foods and beverages by using their ideas and creativity, apart from the Indonesian industry. UMKM's are created by an individual, a group of people, or a company that creates products to serve the needs of the surrounding environment. These UMKM's undoubtedly face a number of challenges as they work to manufacture and market their goods. In Probolinggo City, to be precise in Mranggonlawang Village, Dringu District, one of the UMKM's at the KKNT-MBKM group 52 student service center has problems in marketing and product development activities. Planning a marketing strategy to launch UMKM's business activities is the goal of this service activity. The data collection method used is qualitative in nature including interviews, documentation, and observation of UMKM's actors at work. The development of UMKM's products and the success of their marketing efforts are the results of this service activity.
Pengaruh Live Streaming , Flash Sale , dan Cashback Terhadap Perilaku Impulse Buying pada Pengguna E-Commerce Shopee di Surabaya Awwaliya Dhiyaus Syamsiyah; Lia Nirawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.2119

Abstract

E-commerce is one of the newest trends in online purchasing that customers experience as a result of digital marketing. In September 2023, Shopee surpassed all other e-commerce platforms in Indonesia in terms of popularity. A number of Shopee promotional features, including live streaming, flash sales and cashback, can stimulate impulse purchases. The aim of this research is to determine the simultaneous and partial influence of live streaming, flash sales and cashback on Shopee e-commerce impulse buying behavior. An associative methodology combined with a quantitative approach was used in this research. The sampling strategy is the use of tactical purposive sampling combined with non-probability sampling. The questionnaire contains 100 responses aged between 18 and 40 years which were distributed via Google Forms as part of the data collection method, are residents of Surabaya and have made several purchases at Shopee. A multiple linear regression approach was then used to evaluate the data, and F and t tests were used to assess the hypothesis. The SPSS 29 test findings in this research show that positively and significantly live streaming, flash sales and cashback all have a big impact on impulse buying behavior at the same time or simultaneously. Meanwhile, partially live streaming (X1) contributed 54.1%, flash sales (X2) contributed 40.2%, and cashback (X3) contributed 71.3%, had a positive and significant effect on impulse buying behavior (Y). for Shopee e-commerce users in Surabaya.
Co-Authors Lia Nirawati NURUL AZIZAH