Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Journal of International Conference Proceedings
Lusian, Nina Mardati
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Impacts of Brand Credibility, Brand Prestige, and Online Costumer Reviews on Purchasing Interest Lusian, Nina Mardati; Harjanti, Sri
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2719

Abstract

This research aims to verify and analyze the impacts of brand credibility, brand prestige, and online customer reviews on purchasing interest of students at the Pembangunan Nasional "Veteran" Yogyakarta University who enjoy iPhone smartphone products. Questionnaires were distributed using nonprobability Purposive sampling techniques, and regression analysis are adopted to test the predetermined hypotheses. Results show that there are positive relations between jointly brand credibility, brand prestige, and online customer reviews on purchasing interest. Individually tested, brand credibility, brand prestige and online customers’ review have positive relation and highly significant impact on purchasing interest, respectively.
The Impacts of Brand Credibility, Brand Prestige, and Online Costumer Reviews on Purchasing Interest Lusian, Nina Mardati; Harjanti, Sri
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2719

Abstract

This research aims to verify and analyze the impacts of brand credibility, brand prestige, and online customer reviews on purchasing interest of students at the Pembangunan Nasional "Veteran" Yogyakarta University who enjoy iPhone smartphone products. Questionnaires were distributed using nonprobability Purposive sampling techniques, and regression analysis are adopted to test the predetermined hypotheses. Results show that there are positive relations between jointly brand credibility, brand prestige, and online customer reviews on purchasing interest. Individually tested, brand credibility, brand prestige and online customers’ review have positive relation and highly significant impact on purchasing interest, respectively.
Co-Authors Sri Harjanti