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All Journal Jurnal Ilmiah Cano Ekonomos Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Yuli Rahmini Suci
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PERKEMBANGAN UMKM (USAHA MIKRO KECIL DAN MENENGAH) DI INDONESIA Yuli Rahmini Suci
Jurnal Ilmiah Cano Ekonomos Vol. 6 No. 1 (2017): Jurnal Ilmiah Cano Ekonomos
Publisher : Fakultas Ekonomi Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (141.606 KB) | DOI: 10.30606/cano.v6i1.627

Abstract

This research deals with the development of the growth of SMEs in Indonesia. Some literature referred to troubleshoot problems that occur and the use of secondary data obtained from relevant agencies such as: CPM, BI and Ministry of Cooperatives and SMEs. Weakness faced by SMEs in enhancing the ability of business is extremely complex and covers a wide range of indicators which one with the other inter-related, among others; lack both the amount and source of capital, lack of managerial ability and the skills to operate in organizing and limited marketing. Besides, things are also unhealthy competition and economic pressures that lead to the business scope becomes narrow and limited. This concern is based on that Indonesia will face the MEA and the free market. Ketiaka it accomplished its demands are SMEs should be able to compete. However, all the problems can be resolved with some policies that open opportunities for SMEs to have access to the banking industry dengna easy. Because the growth of loans disbursed only 13.6% of the banking sector. It addressed the problems originating from the capital can be easily resolved and affected the management and the resulting product will be more competitive. Challenges MEA is feared by the Government can be dealt with better.
Peningkatan Literasi Digital Pemanfaatan Qris pada Pelaku UMKM di Desa Pesisir Pantai: Pengabdian Sri Prilmayanti Awaluddin; Murtiadi Awaluddin; Yuli Rahmini Suci; Asriani; Muhammad Zul Fahmi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1903

Abstract

This community service program aims to improve digital literacy among MSME actors in Kassi Village, Jeneponto Regency, particularly in the use of QRIS and digital marketing. MSME actors in this area often face limitations in accessing digital technology that can enhance their business efficiency and competitiveness. The training provided includes an introduction to QRIS as a digital payment system that facilitates transactions, as well as digital marketing techniques through social media and e-commerce platforms. The training results showed a significant increase in MSME actors’ knowledge of QRIS, from 45% in the pre-test to 85% in the post-test. In addition, skills in digital marketing also improved significantly, with more than 60% of MSME actors actively using social media to market their products. The use of QRIS has also accelerated transactions and reduced dependence on cash payments. The implementation of digital marketing has expanded the market reach of local products, which were previously limited to only local markets. Increasing digital literacy (QRIS and marketing) increases efficiency and expands the MSME market, creating more sustainable opportunities.
Co-Authors - Sri Prilmayanti Awaluddin, - Asriani Muhammad Zul Fahmi Murtiadi Awaluddin