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All Journal Iqtishoduna: Jurnal Ekonomi Islam Journal of Islamic Economics Lariba
Rifa’i, Khamdan
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Religion Economics, Econometrics & Finance Social Sciences

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The Urgency of the Halal Slaughterhouse Concept with a Green Economy Approach Hasanah, Hikmatul; Suharto, Babun; Rifa’i, Khamdan
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 13 No. 1 (2024): April
Publisher : LPPM, Universitas Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v13i1.2187

Abstract

The reality in the field is that the implementation of halal in slaughterhouses has not yet fulfilled its tayyib, this is because Sharia rules have not yet been entrenched and community traditions are still attached. This research aims to put forward the idea of ​​a halal slaughterhouse concept with a green economy approach which is expected to be applied to slaughterhouses in all regions, using qualitative research methods and library research. So this article puts forward the concept of halal abattoirs with a green economy approach because halal abattoirs alone do not guarantee their tayyib, so support is needed that can be accepted by abattoir managers. Green economy is important to include in the concept of halal slaughterhouses because green economy is not a commitment to religious teachings, but a global agreement that allows it to be accepted by society in general with different religious backgrounds. The research results show that the green economy supports sustainable development without causing environmental damage and does not conflict with Islamic concepts, but is in line with maqasid sharia.
The influence of digital marketing and Islamic marketing on purchasing decisions of Muslim fashion Aini, Laila Nur; Nafis, Abdul Wadud; Rifa’i, Khamdan
Journal of Islamic Economics Lariba Vol. 10 No. 1 (2024)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jielariba.vol10.iss1.art21

Abstract

IntroductionToday, the business world is experiencing rapid development and change every year. Many businesses have begun implementing Islamic marketing strategies to promote their products. Additionally, digital marketing has become popular among business practitioners conducting buying and selling activities. This study aims to analyze the impact of Islamic and digital marketing on purchasing decisions for Muslim fashion.ObjectivesThe objectives of this study are: 1) to analyze the influence of Islamic marketing on purchasing decisions for Muslim fashion. 2) To examine the impact of digital marketing on purchasing decisions in Muslim fashion.MethodThis study employed a quantitative approach, utilizing multiple linear regression analysis with IBM SPSS Statistics version 25. The sample size included 100 respondents. Data were collected using questionnaires distributed through Google Forms.ResultsThe study reveals the following: 1) Islamic marketing positively and significantly influences the purchasing decisions of Muslim fashion. 2) Digital marketing also positively and significantly affects purchasing decisions for Muslim fashion.ImplicationsThe findings indicate that both Islamic and digital marketing are effective strategies for influencing purchasing decisions of Muslim fashion consumers. Businesses should consider integrating these strategies to enhance market reach and customer engagement.Originality/NoveltyThis study provides new insights into the simultaneous effects of Islamic and digital marketing on consumer purchasing decisions in the context of Muslim fashion. This highlights the importance of ethical marketing practices and the use of digital platforms to reach the target audience.
Co-Authors Aini, Laila Nur Babun Suharto Hasanah, Hikmatul Nafis, Abdul Wadud