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All Journal Historia Madania: Jurnal Ilmu Sejarah
Rayhaan, Rafif
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Historisitas Iklan Layanan Kereta Api Eendaagsche Expres di Media Cetak Tahun 1929-1942 Anwari, Ikhsan Rosyid Mujahidul; Rayhaan, Rafif
Historia Madania: Jurnal Ilmu Sejarah Vol 8, No 1 (2024): Historia Madania: Jurnal Ilmu Sejarah
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/hm.v8i1.33406

Abstract

This research aims to explain the development of advertising from year to year on the Staatsspoorwegen (SS) Eendaagsche Expres train service. Apart from that, it will also explain SS's efforts to operate the Eendaagsche Expres train. An explanation of the operational and advertising developments of Eendaagsche Expres can be achieved using historical research methods, including: heuristics or collections of written sources in the form of archives and images; source verification; interpretation; and historiography or historical writing. By using this method, the results were obtained that at the end of the 1920s to the beginning of the 1940s there was a trend in the use of advertising designs that was different from before. Like there is a visualization of ornaments or a picture of a train. Then there is also the evolution of the elements in the advertisement itself. The advertising analysis used in this research focuses on the development of headlines, body copy and slogans. The development of advertising design also occurred in the Eendaagsche Expres advertising publication, which experienced rapid development until the end of its operational period in 1942.
Historisitas Iklan Layanan Kereta Api Eendaagsche Expres di Media Cetak Tahun 1929-1942 Anwari, Ikhsan Rosyid Mujahidul; Rayhaan, Rafif
Historia Madania: Jurnal Ilmu Sejarah Vol. 8 No. 1 (2024): Historia Madania: Jurnal Ilmu Sejarah
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/hm.v8i1.33406

Abstract

This research aims to explain the development of advertising from year to year on the Staatsspoorwegen (SS) Eendaagsche Expres train service. Apart from that, it will also explain SS's efforts to operate the Eendaagsche Expres train. An explanation of the operational and advertising developments of Eendaagsche Expres can be achieved using historical research methods, including: heuristics or collections of written sources in the form of archives and images; source verification; interpretation; and historiography or historical writing. By using this method, the results were obtained that at the end of the 1920s to the beginning of the 1940s there was a trend in the use of advertising designs that was different from before. Like there is a visualization of ornaments or a picture of a train. Then there is also the evolution of the elements in the advertisement itself. The advertising analysis used in this research focuses on the development of headlines, body copy and slogans. The development of advertising design also occurred in the Eendaagsche Expres advertising publication, which experienced rapid development until the end of its operational period in 1942.
Co-Authors Ikhsan Rosyid Mujahidul Anwari