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All Journal Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Human Resource Management
Suwanti, S.
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Economics, Econometrics & Finance Social Sciences

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The Influence Of Leadership, Motivation And Communication On Employee Performance In Agency Regional Development Planning South Tangerang City Novaryansah, N.; Suwanti, S.
Golden Ratio of Human Resource Management Vol. 1 No. 1 (2021): August - February
Publisher : Manunggal Halim Jaya

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Abstract

This research was conducted with the aim of: (1) To analyze the influence of leadership on employee performance at the Regional Development Planning Board of South Sulawesi Province; (2) To analyze the effect of motivation on employee performance at the Regional Development Planning Board of South Sulawesi Province; (3) To analyze the effect of communication on employee performance at the Regional Development Planning Board of South Sulawesi Province. This study uses primary data through a survey of 59 employees as a sample of the total number of employees of 143 employees with a minimum working period of 1 year as of December 2018, the survey was conducted from April to May 2019. The data was processed and analyzed using Statistical Packages for Social Science (SPSS) 20. The results of this study indicate that: (1) leadership has a positive and significant influence on the performance of employees at the Regional Development Planning Agency of South Sulawesi Province; (2) motivation has a positive and significant influence on employee performance at the Regional Development Planning Board of South Sulawesi Province; (3) communication has a positive and significant influence on employee performance at the Regional Development Planning Agency of South Sulawesi Province. This means that effective leadership has a positive impact on employees. The leader must play his function as a function of instruction, consultation, participation, delegation and control. Create high work motivation and multi-way communication will impact on improving employee performance.
The Influence Of Leadership, Motivation And Communication On Employee Performance In Agency Regional Development Planning South Tangerang City Novaryansah, N.; Suwanti, S.
Golden Ratio of Human Resource Management Vol. 1 No. 1 (2021): August - February
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted with the aim of: (1) To analyze the influence of leadership on employee performance at the Regional Development Planning Board of South Sulawesi Province; (2) To analyze the effect of motivation on employee performance at the Regional Development Planning Board of South Sulawesi Province; (3) To analyze the effect of communication on employee performance at the Regional Development Planning Board of South Sulawesi Province. This study uses primary data through a survey of 59 employees as a sample of the total number of employees of 143 employees with a minimum working period of 1 year as of December 2018, the survey was conducted from April to May 2019. The data was processed and analyzed using Statistical Packages for Social Science (SPSS) 20. The results of this study indicate that: (1) leadership has a positive and significant influence on the performance of employees at the Regional Development Planning Agency of South Sulawesi Province; (2) motivation has a positive and significant influence on employee performance at the Regional Development Planning Board of South Sulawesi Province; (3) communication has a positive and significant influence on employee performance at the Regional Development Planning Agency of South Sulawesi Province. This means that effective leadership has a positive impact on employees. The leader must play his function as a function of instruction, consultation, participation, delegation and control. Create high work motivation and multi-way communication will impact on improving employee performance.
The Effect of Product, Price, Location, and Promotion on Consumer Interest Hariadi, Sam; Suwanti, S.; Amalia, A.
Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i2.686

Abstract

Marketing strategy consists of 4P integrated marketing elements (product, price, promotion, place), which constantly evolve in line with the movement of the company changes in the marketing environment and the collapse of consumer behavior. Consumer behavior has vast implications for the formulation of marketing strategies. This is because marketing strategy involves two main activities: selecting the market to be targeted for marketing and formulating and compiling the right marketing mix combination so that consumer needs can be met satisfactorily. A product is an item offered to the market for attention. It is owned, used, or consumed and can satisfy consumer needs. One of marketing management's main tasks and responsibilities is to think about product design; the products made are products that consumers need. Opon Drinks also produces packaged coffee, which has a taste that is not very different from that of packaged coffee.
Co-Authors Amalia, A. Hariadi, Sam Novaryansah, N.