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All Journal Cakrawala: Jurnal Pengabdian Masyarakat Global Trending: Jurnal Manajemen dan Ekonomi
Terevina Lorensia
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pengelolaan Keuangan Pedagang Usaha Mikro: Strategi Untuk Meningkatkan Pendapatan Terevina Lorensia; Desi Natalia; Lara Lara; Pebrianti Pebrianti; Dicky Perwira Ompusunggu
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 3 (2024): Juli : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i3.2635

Abstract

MSME stands for Micro, Small, and Medium Enterprises. According to Law Number 20 of 2008 concerning Micro, Small and Medium Enterprises, MSMEs are productive economic businesses owned by individuals or business entities that meet the criteria for Micro, Small and Medium Enterprises as stipulated in the Law. This study aims to analyze marketing strategies and product diversification applied by four MSMEs in Indonesia: Sweet Martabak Sellers (Selling egg martabak and sweet martabak), Bakpao Sellers (Selling buns with various fillings), Es Dawet, Telor Gulung, Seafood Carts. This study used qualitative descriptive method with data collection techniques through interviews, observation, and documentation. Based on the findings, the four MSMEs implemented various marketing strategies and product diversification to increase sales and reach a wider market. Common marketing strategies include social media promotions, discounts and attractive offers, and participation in local events. Product diversification carried out by MSMEs includes the development of new menus, offering combo packages, and selling products online. This study provides several important findings and recommendations for MSMEs. Key findings show that effective marketing strategies and product diversification can help MSMEs become more competitive and sustainable in the digital era. The main recommendations for MSMEs are to continue to innovate and adapt to market trends, improve the quality of products and services, and utilize digital technology to reach a wider range of customers.
Upaya Pemberdayaan Masyarakat melalui Pelatihan Pengolahan Ikan Patin sebagai Produk Unggulan di Desa Basarang, Kecamatan Basarang, Kabupaten Kapuas Fenroy Yedithia; Gandi Gandi; Elmalia Putri Ramadhani; Helmi Helmi; Enggi Dwi Riski; Mamik Kiki Nindasari; Tanti Siburian; Dommarya BR Padang; Septian Dwi Putra; Hizkya Alfredo Malau; Mutia Eka Angraeni; Chaterina Via Vergidiastry; Terevina Lorensia; Benediktus Iga Wihantara; Dede Pranata
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 3 (2025): Agustus: Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v3i3.3150

Abstract

Basarang Village, located in Basarang Sub-district, Kapuas Regency, Central Kalimantan, has great potential in fisheries, particularly catfish farming. Despite the abundant production of catfish, its utilization is still limited to the sale of fresh fish without further processing. This condition encouraged KKN students from Palangka Raya University to conduct community service activities in the form of training on processing catfish into fish crackers, with the aim of increasing the added value of products and community income. The training was attended by PKK women and members of the Basarang Village Youth Organization on August 8-9, 2024. The methods used included observation, training, and coaching. The results showed high enthusiasm from the participants, as well as improved skills in catfish processing. The resulting patin fish crackers are expected to become a promising new business opportunity, strengthen the local economy, and support sustainable economic development in the village. Further implementation and policy support are needed to maximize the positive impact of this activity.
Co-Authors Benediktus Iga Wihantara Chaterina Via Vergidiastry Dede Pranata Desi Natalia Dicky Perwira Ompusunggu Dommarya BR Padang Elmalia Putri Ramadhani Enggi Dwi Riski Fenroy Yedithia Gandi Gandi Hizkya Alfredo Malau Lara Lara Mamik Kiki Nindasari Mutia Eka Angraeni Pebrianti Pebrianti Septian Dwi Putra Tanti Siburian