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All Journal Trending: Jurnal Manajemen dan Ekonomi Jurnal Pendidikan dan Ilmu Sosial Nian Tana Sikka: Jurnal Ilmiah Mahasiswa
Lara Lara
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Pengaruh Indeks Pembangunan Manusia Dan Pengangguran Terhadap Tingkat Kemiskinan Di Kota Palangka Raya Try Santi E. Situmorang; Desi Natalia; Lidya A. Simanjorang; Lara Lara; Mika Aulia; Nopreo Dandi; Ucok Ucok; Dicky Perwira Ompusunggu
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 2 No. 2 (2024): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v2i1.266

Abstract

Data registered at the Central Bureau of Statistics (BPS) from 2011 to 2022 were used for this study. The poverty rate and human development index (HDI) are used as independent variables against the dependent variable. To determine how much influence the independent variables have on the Linear Probability Model (LPM) regression coefficient, the data was used with the t-test, F-test, and the coefficient of determination and model fixity by performing the LPM model. Furthermore, the F test included HDI and poverty rate, which were measured through the test. The results showed that the human development index has a negative and insignificant impact on the poverty rate of Palangkaraya City, while unemployment has a positive and significant impact.
Pengelolaan Keuangan Pedagang Usaha Mikro: Strategi Untuk Meningkatkan Pendapatan Terevina Lorensia; Desi Natalia; Lara Lara; Pebrianti Pebrianti; Dicky Perwira Ompusunggu
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 3 (2024): Juli : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i3.2635

Abstract

MSME stands for Micro, Small, and Medium Enterprises. According to Law Number 20 of 2008 concerning Micro, Small and Medium Enterprises, MSMEs are productive economic businesses owned by individuals or business entities that meet the criteria for Micro, Small and Medium Enterprises as stipulated in the Law. This study aims to analyze marketing strategies and product diversification applied by four MSMEs in Indonesia: Sweet Martabak Sellers (Selling egg martabak and sweet martabak), Bakpao Sellers (Selling buns with various fillings), Es Dawet, Telor Gulung, Seafood Carts. This study used qualitative descriptive method with data collection techniques through interviews, observation, and documentation. Based on the findings, the four MSMEs implemented various marketing strategies and product diversification to increase sales and reach a wider market. Common marketing strategies include social media promotions, discounts and attractive offers, and participation in local events. Product diversification carried out by MSMEs includes the development of new menus, offering combo packages, and selling products online. This study provides several important findings and recommendations for MSMEs. Key findings show that effective marketing strategies and product diversification can help MSMEs become more competitive and sustainable in the digital era. The main recommendations for MSMEs are to continue to innovate and adapt to market trends, improve the quality of products and services, and utilize digital technology to reach a wider range of customers.
Implementasi Kewirausahaan Berbasis Proyek Bagi Mahasiswa FKIPK IAKN Palangka Raya Johnson Wadani; Lara Lara; Risa Risa; Siska Pranika; Defri Triadi
JURNAL PENDIDIKAN DAN ILMU SOSIAL (JUPENDIS) Vol. 2 No. 4 (2024): Oktober : JURNAL PENDIDIKAN DAN ILMU SOSIAL
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jupendis.v2i4.2021

Abstract

Entrepreneurship is an activity that until now has a positive value for economic development in Indonesia. Based on BPS data in the last 3 years (2021, 2022, and 2023), the decline in the unemployment rate continues to increase. Thus, the research aims to see how the implementation of project-based entrepreneurship is carried out by students. On the basis of his thinking, these entrepreneurial activities can help make students more creative, innovative, independent and help improve the Indonesian economy. This research is a qualitative type with a descriptive qualitative approach. Data collection in this study uses observation, interview, and documentation techniques. The results of the study show that the implementation of project-based entrepreneurship for students of the Faculty of Teacher Training and Christian Education (FKIPK) IAKN Palangka is an activity that is in line with a project-based learning theory which has been widely carried out in secondary schools. The impact of the implementation of project-based entrepreneurship for students of the Faculty of Teacher Training and Christian Education (FKIPK) IAKN Palangka Raya includes negative and positive sides. The negative side is that it is difficult for students to divide their time between project work and lecture activities. Meanwhile, the positive side of the implementation of project-based entrepreneurship provides experience, insight, entrepreneurial abilities and skills, as well as the growth of students' interest in entrepreneurship in a creative, innovative, and independent manner.    
Co-Authors Defri Triadi Desi Natalia Dicky Perwira Ompusunggu Johnson Wadani Lidya A. Simanjorang Mika Aulia Nopreo Dandi Pebrianti Pebrianti Risa Risa Siska Pranika Terevina Lorensia Try Santi E. Situmorang Ucok Ucok