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All Journal Trending: Jurnal Manajemen dan Ekonomi
Tri Puspita Ningrum
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Perancangan Strategi Bisnis Dengan Analisis Swot dan Business Model Canvas (Bmc) Pada UKM XYZ Puspitasari, Intan; Nurmaisya Al Ghonia; Nadila Faiza; Alvi Khumairoh; Maulida Lutfia Aminin; Tri Puspita Ningrum; Lindawati Kartika
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 3 (2024): Juli : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i3.2716

Abstract

The development and progress of Business Trends occurs very quickly. One of them is the change of business to be digital-based, which makes business competition more competitive. To face this competition, companies need to continue to innovate and be more creative in developing their business strategies. This study aims to analyze the external and internal conditions of SMEs XYZ engaged in dairy products. Using a qualitative approach, this study was analyzed through two methods, namely Business Model Canvas (BMC) and SWOT Analysis. The results of this study indicate that XYZ SMEs are in a hold and maintain position with an internal score of 3.48 and an external score of 3.12 meaning that XYZ SMEs need to maintain and strengthen their internal position and continue to monitor and adjust to changes in the external environment to ensure sustainable growth.
Co-Authors Alvi Khumairoh Bianca Fayza Putri Rostandi Eko Ruddy Cahyadi Intan Puspitasari Lindawati Kartika Maulida Lutfia Aminin Muhamad Fadili, Muhamad Fadili Nadila Faiza Nurmaisya Al Ghonia Trian Miftakul Rohman