Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Trending: Jurnal Manajemen dan Ekonomi
Ni Luh Gede Arma Ningsih
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh K-Culture terhadap Perilaku Konsumsi Produk Impor Kosmetik Korea Selatan Jenis Serum Ni Luh Gede Arma Ningsih; Ni Nyoman Reni Suasih
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 4 (2024): Oktober : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i4.3064

Abstract

One of the daily needs for a woman is cosmetics. Skincare cosmetics are a very popular type of cosmetics over the past few years, one of which is serum so that the demand for this product is high. The change in consumption behavior of Indonesian people, especially skincare users, towards serum products to become more consumptive is caused by various factors, including cultural factors, especially K-Culture, consumption expenditure and income. The purpose of this study is to analyze and determine the simultaneous effect of K-Culture, consumption expenditure and income on the consumption behavior of imported South Korean cosmetic serum products and to analyze and determine the partial effect of K-Culture, consumption expenditure and income on the consumption behavior of imported South Korean cosmetic serum products in Denpasar City.
Co-Authors Ni Nyoman Reni Suasih