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All Journal SANGKEP: Jurnal Kajian Sosial Keagamaan
Rozaan, Althofi
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Social Sciences

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ENGAGEMENT COMMUNICATION PROCESSES OF PENTAHELIX MODEL STAKEHOLDER WITHIN MAJESTIC BANYUWANGI TOURISM PROJECT MANAGEMENT Rozaan, Althofi; Prasetyo, Bambang Dwi; Hussein, Ananda Sabil
SANGKéP: Jurnal Kajian Sosial Keagamaan Vol. 7 No. 1 (2024): Promoting Peace and Cultural Integration in Indonesia
Publisher : UIN Mataram dan Asosiasi Sosiologi Agama Indonesia (ASAGI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/sangkep.v7i1.10033

Abstract

This research examines the engagement communication strategies of various Pentahelix model actors in the management of tourism destinations in the Majestic Banyuwangi program. A qualitative research method was employed, with interviews serving as the data collection technique. The study indicates that the five Pentahelix actors, consisting of the government, businesses, academics, communities, and the media, play crucial roles in building engagement communication strategies. The government regulates and facilitates, businesses act as adept negotiators, academics shape understanding of issues, communities serve as decision-making centers, and the media act as information disseminators. Engagement communication strategies based on the Pentahelix model can enhance community participation and strengthen inter-actor relationships. Cross-sector collaboration and community participation bolster the development of cultural tourism. With effective promotion and holistic communication strategies, Majestic Banyuwangi has the potential to become a globally competitive tourist destination, particularly in cultural tourism.
Co-Authors Ananda Sabil Hussein Bambang Dwi Prasetyo