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All Journal Jurnal EK dan BI Journal of Management Analytical and Solution Journal Of Management Analytical and Solution (JoMAS)
Mahani, Nur
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis of Digital Marketing Strategy in Increasing ZIS Fundraising at Laznas Yatim Mandiri Sidoarjo Nurma Fila Anggun Dwi Saputri; Mahani, Nur; Sovia, Safinatus; Mukarromah, Vika Sayyidatul
Journal Of Management Analytical and Solution (JoMAS) Vol. 4 No. 2 (2024): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v4i2.16506

Abstract

This study aims to determine the digital marketing strategy carried out in the process of raising Infaq Zakat funds, and Shodaqoh. This study used descriptive qualitative research method. The data used in this study is primary data, which is in the form of interviews with subjects, namely leaders and employees based on criteria set by the researcher. In addition, researchers also used secondary data by the Yatim Mandiri Sidoarjo collection report, where the collection report can describe how ZIS fundraising uses digital channels. The results showed that Yatim Mandiri Sidoarjo used two fundraising methods, namely direct fundraising and indirect fundraising. Good relationships with donors and beneficiaries created in each program are one of the advantages of being able to provide trust to the institution. Collecting through digital marketing at Yatim Mandiri Sidoarjo using social media Instagram, Facebook, and TikTok. In addition, Yatim Mandiri Sidoarjo uses digital payment applications such as mobile banking, Quick Response (QRIS), and e-wallets. Gathering through social media digital marketing at Yatim Mandiri Sidoarjo is said to be less than optimal due to limited human resources. However, in overcoming this, Yatim Mandiri Sidoarjo continues to develop social media, namely by continuing to create interesting and reliable content so that it can attract wider donors. Keyword: Strategy, Digital Marketing, Laznas Yatim Mandiri Sidoarjo, ZIS, Fundraising
PENDEKATAN ISLAM DALAM SISTEM REKRUTMEN KARYAWAN DI LEMBAGA AMIL ZAKAT NASIONAL YATIM MANDIRI SURABAYA Mahani, Nur; Faletehan, Aun Falestien
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i2.1630

Abstract

Keterbatasan sumber daya manusia berkualitas merupakan salah satu tantangan utama yang dihadapi oleh organisasi non-profit, termasuk lembaga amil zakat. Untuk itu, diperlukan sistem rekrutmen yang efektif guna mendapatkan karyawan yang tidak hanya kompeten secara profesional, tetapi juga sejalan dengan nilai-nilai Islam. Penelitian ini bertujuan untuk mengkaji sistem rekrutmen karyawan berbasis nilai-nilai Islam pada Lembaga Amil Zakat Nasional Yatim Mandiri Surabaya. Penelitian ini menggunakan pendekatan kualitatif studi kasus, yang memfokuskan pada pemaparan fenomena melalui data kualitatif seperti wawancara dan observasi, serta dokumen-dokumen terkait. Data primer dikumpulkan melalui wawancara mendalam dengan pihak manajemen dan karyawan, sementara data sekunder diperoleh dari berbagai sumber dokumentasi internal lembaga. Teknik analisis yang digunakan meliputi observasi langsung, wawancara, serta dokumentasi untuk memberikan gambaran menyeluruh mengenai proses rekrutmen. Hasil penelitian mengungkapkan bahwa Yatim Mandiri Surabaya menerapkan sistem rekrutmen yang mengutamakan nilai-nilai moral Islam, seperti integritas, kejujuran, dan komitmen terhadap pekerjaan. Lembaga ini juga memadukan sistem meritokrasi dan pengembangan karir dalam proses seleksi karyawan. Selain itu, metode rekrutmen yang diterapkan bersifat terbuka, sehingga memungkinkan keterlibatan publik dalam pendaftaran, namun tetap berpedoman pada prinsip-prinsip Islam dalam penyaringan calon karyawan. Penelitian ini menekankan pentingnya mengintegrasikan nilai-nilai religius dalam praktik manajemen sumber daya manusia untuk mencapai keselarasan antara tujuan organisasi dan nilai-nilai spiritual.
Analysis of Digital Marketing Strategy in Increasing ZIS Fundraising at Laznas Yatim Mandiri Sidoarjo Nurma Fila Anggun Dwi Saputri; Mahani, Nur; Sovia, Safinatus; Mukarromah, Vika Sayyidatul
Journal Of Management Analytical and Solution (JoMAS) Vol. 4 No. 2 (2024): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v4i2.16506

Abstract

This study aims to determine the digital marketing strategy carried out in the process of raising Infaq Zakat funds, and Shodaqoh. This study used descriptive qualitative research method. The data used in this study is primary data, which is in the form of interviews with subjects, namely leaders and employees based on criteria set by the researcher. In addition, researchers also used secondary data by the Yatim Mandiri Sidoarjo collection report, where the collection report can describe how ZIS fundraising uses digital channels. The results showed that Yatim Mandiri Sidoarjo used two fundraising methods, namely direct fundraising and indirect fundraising. Good relationships with donors and beneficiaries created in each program are one of the advantages of being able to provide trust to the institution. Collecting through digital marketing at Yatim Mandiri Sidoarjo using social media Instagram, Facebook, and TikTok. In addition, Yatim Mandiri Sidoarjo uses digital payment applications such as mobile banking, Quick Response (QRIS), and e-wallets. Gathering through social media digital marketing at Yatim Mandiri Sidoarjo is said to be less than optimal due to limited human resources. However, in overcoming this, Yatim Mandiri Sidoarjo continues to develop social media, namely by continuing to create interesting and reliable content so that it can attract wider donors. Keyword: Strategy, Digital Marketing, Laznas Yatim Mandiri Sidoarjo, ZIS, Fundraising
Co-Authors Aun Falestien Faletehan Mukarromah, Vika Sayyidatul Nurma Fila Anggun Dwi Saputri Sovia, Safinatus