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All Journal Jurnal Mahasiswa Kreatif Jurnal Ilmu Sosial dan Humaniora
Ade Putra Arif Panjaitan
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Strategi Promosi Pengembangan Pariwisata Melalui Media Sosial Di Desa Suka Nalu Kecamatan Barusjahe Kabupaten Karo Maya Anjeli Ginting; Binur Panjaitan; Ade Putra Arif Panjaitan; Diana Situmeang; Tio R J Nadeak
Jurnal Mahasiswa Kreatif Vol. 1 No. 6 (2023): November : Jurnal Mahasiswa Kreatif
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v1i6.1508

Abstract

If tourism promotion is not accompanied by a good communication strategy, it will affect the existence of the tourist attraction itself. Based on that, the aim of this research is to find out about SRP Ernala's tourism promotion strategy through Instagram (IG) social media. This research uses primary data and secondary data. In this research, the primary data is the results of interviews with managers, employees and visitors to SRP Ernala tourism in Karo Regency, secondary data is social media content from the SRP Ernala tourist village as well as previous research related to this research. This research uses qualitative research methods with descriptive analysis which collects data through observation data, documentation and interviews with 6 informants. From the research results, the SRP Ernala tourism development promotion strategy used by tourism managers is in line with the theory of promotional forms, product, price, place, promotion, promotions used via Instagram social media. SRP Ernala's tourism development promotion strategy through social media is quite effective and has received positive responses from various visitors. In this way, SRP Ernala tourism is developing
Upaya Karang Taruna dalam Pengelolaan Objek Wisata Air Te Rjun Luahandroi di Desa Fulolo Kecamatan Alasa Kabupaten Nias Utara Cari Nosta Adil Laoli; Ade Putra Arif Panjaitan; Liyus Waruwu; Yulia Kurnia Sari Sitepu; Masniar Sitorus
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/65htct79

Abstract

Tourism plays a vital role in improving the local economy. This study, entitled "The Efforts of Karang Taruna in Managing the Luahandroi Waterfall Tourist Attraction in Fulolo Village, Alasa District, North Nias Regency," aims to determine the role of Karang Taruna in managing the tourist attraction and the strategies employed. The research method employed a descriptive qualitative approach with interview, observation, and documentation techniques. The results indicate that Karang Taruna plays an active role through collaboration with the community, utilization of public facilities, promotion through social media, and mutual cooperation activities. These efforts have had a positive impact on tourism development and improving the economy of the Fulolo Village community.
Co-Authors Binur Panjaitan Cari Nosta Adil Laoli Diana Situmeang Liyus Waruwu Maya Anjeli Ginting Sitorus, Masniar Hernawati Tio R J Nadeak Yulia Kurnia Sari Sitepu