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All Journal Journal of Social Science and Humanities (JoSSH) Al-Qolamuna : Journal Komunikasi dan Penyiaran Islam
Ghefira Nur Azzahra
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Dampak Media Sosial Yang Mempengaruhi Etika Perilaku Dan Gaya Komunikasi Mahasiswa/I Fakultas Ilmu Sosial Universitas Islam Negeri Sumatera Utara Batubara, Viandra Fahira Ramadhani; Haura Putri Aqillah; Ghefira Nur Azzahra; Nelpianti Siregar; Surya Alfi Rozi siregar; Nursapia Harahap
Journal of Social Science and Humanities Vol. 3 No. 1 (2024): January-June
Publisher : GAYAKU PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jossh.v3i1.964

Abstract

The presence of social media as a means of communication, directly or indirectly, and influences community life. Because it provides opportunities for users to interact and convey aspirations and inspiration, it can even affect the communication style of social media users. This study aims to determine the impact of social media on the behavior and communication style of students of the Faculty of Social Sciences, State Islamic University of North Sumatra. The type of research is quantitative descriptive analysis. This research was carried out on campus IV of the State Islamic University of North Sumatra. The subjects in this study are 31 students of the Faculty of Social Sciences. Data was collected with a questionnaire instrument using a Likert scale. The data collection instrument uses an online questionnaire to students and the data is analyzed by a descriptive method. The results showed that the average of 10 student questionnaire questions female students of the Faculty of Social Sciences 75, 24% with the criteria of agreeing.
Strategi Clickbait VS Judul Kredibel: Studi Komparatif Okezone.Com dan Tempo.Com dalam Media Berita Digital M Diaz Satria; Ghefira Nur Azzahra; Afwan Syahril
Al-Qolamuna: Journal Komunikasi dan Penyiaran Islam Vol. 2 No. 1 (2025): Komunikasi dan Penyiaran Islam
Publisher : 4

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71242/maze8519

Abstract

Penelitian ini bertujuan untuk menganalisis perbedaan strategi penulisan judul berita antara media online yang menggunakan clickbait dan media yang mengutamakan kredibilitas. Studi ini menggunakan pendekatan kualitatif dengan metode analisis tematik terhadap dua media daring nasional, Okezone.com dan Tempo.co, yang masing-masing mewakili karakteristik judul clickbait dan judul kredibel. Hasil analisis menunjukkan bahwa Okezone.com secara konsisten menggunakan judul yang hiperbolis, provokatif, dan menggugah rasa penasaran untuk menarik klik, meskipun seringkali tidak sejalan dengan isi berita. Sebaliknya, Tempo.co mengutamakan akurasi, netralitas bahasa, dan kejelasan informasi, sehingga membangun kepercayaan jangka panjang dari pembacanya. Temuan ini menegaskan bahwa strategi judul berita tidak hanya berdampak pada tingkat klik dan jangkauan pembaca, tetapi juga berpengaruh terhadap persepsi audiens terhadap integritas dan kredibilitas media. Penelitian ini merekomendasikan agar media daring menyeimbangkan kebutuhan bisnis dengan tanggung jawab etis dalam penyampaian informasi Abstract This study aims to analyze the differences in headline writing strategies between online media that employ clickbait techniques and those that prioritize credibility. Using a qualitative approach with thematic analysis, this research compares two Indonesian news portals: Okezone.com and Tempo.co, each representing clickbait and credible headline styles respectively. The findings reveal that Okezone.com consistently uses hyperbolic, provocative, and curiosity-driven headlines to attract clicks, often misaligned with the article content. In contrast, Tempo.co emphasizes accuracy, linguistic neutrality, and clarity of information, thereby fostering long-term trust from its readers. These results highlight that headline strategies not only impact readership engagement and reach but also shape public perception of a media outlet’s integrity and credibility. This study recommends that online media balance business interests with ethical responsibilities in information dissemination.
Co-Authors Afwan Syahril Batubara, Viandra Fahira Ramadhani Haura Putri Aqillah M Diaz Satria Nelpianti Siregar Nursapia Harahap Surya Alfi Rozi siregar