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All Journal Wimba: Jurnal Komunikasi Visual Amarasi : Jurnal Desain Komunikasi Visual
Moersid, Rambo
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Peranan Desain Kemasan Produk dalam Meningkatkan Pemasaran Usaha Mikro Kecil Menengah (UMKM) pada Program Bedah Desain Kemasan 2023 - Batch 14, Semarang (Bedakan) Moersid, Rambo; Faiz, Ahmad
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 01 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Ministry of Tourism and Creative Economy/Baparekraf is working to provide economic opportunities for 25 creative economy actors. As a part of this effort, the Visual Communication Design Study Program Association (Asprodi) is facilitating an activity that involves its lecturers and students to help strengthen UMKM products, particularly in terms of packaging design. The goal is to find solutions to the packaging-related problems faced by business actors through the study of Visual Communication Design. The method used to achieve this is descriptive qualitative research, which includes data collection through direct discussions with representatives of the Ministry of Tourism and Creative Economy, Asprodi DKV, and related UMKM entrepreneurs. The researchers then created label and initial packaging designs before finalizing the packaging design. As a result of this research, a new label and packaging design for “Sambal Kehidupan” was created.  
KOMODIFIKASI PERKEMBANGAN KREATIVITAS SEBAGAI UPAYA STRATEGI BRANDING LEMBAGA SEKOLAH SENI ANAK Moersid, Rambo
Wimba : Jurnal Komunikasi Visual Vol. 15 No. 2 (2024): Wimba: Jurnal Komunikasi Visual
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/jkvw.2024.15.2.5

Abstract

This branding study focuses on the process of commodification at Ganara Art Studio, a non-formal art institution. The analysis is conducted at two levels. Firstly, at the commodification level, it explores how creative learning practices at Ganara Art Studio can be understood through Piaget's theory of child development. Secondly, at the branding level, the study examines the broader context, specifically how Ganara Art is positioned in social and commercial relations. By addressing these two levels, a comprehensive understanding of children's education at Ganara Art is obtained, encompassing not only its pedagogy but also how the pedagogy operates within a broader social context: encompassing South Jakarta, prestige, and urban parents. This research is undertaken as a branding strategy study, emphasizing how the brand highlights the holistic experience provided by Ganara Art to students aged 3-4 years and urban parents. This study is supported by the theory of Experiential Branding, focusing on sensory, emotional, cognitive, and relational aspects. The research was carried out using a descriptive qualitative approach, and data was collected through interviews with the main subject being the founder of Ganara.
Peranan Desain Kemasan Produk dalam Meningkatkan Pemasaran Usaha Mikro Kecil Menengah (UMKM) pada Program Bedah Desain Kemasan 2023 - Batch 14, Semarang (Bedakan) Moersid, Rambo; Faiz, Ahmad
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 01 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Ministry of Tourism and Creative Economy/Baparekraf is working to provide economic opportunities for 25 creative economy actors. As a part of this effort, the Visual Communication Design Study Program Association (Asprodi) is facilitating an activity that involves its lecturers and students to help strengthen UMKM products, particularly in terms of packaging design. The goal is to find solutions to the packaging-related problems faced by business actors through the study of Visual Communication Design. The method used to achieve this is descriptive qualitative research, which includes data collection through direct discussions with representatives of the Ministry of Tourism and Creative Economy, Asprodi DKV, and related UMKM entrepreneurs. The researchers then created label and initial packaging designs before finalizing the packaging design. As a result of this research, a new label and packaging design for “Sambal Kehidupan” was created.  
Co-Authors Ahmad Faiz, Ahmad