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All Journal Wimba: Jurnal Komunikasi Visual Amarasi : Jurnal Desain Komunikasi Visual Jurnal Desain
Moersid, Rambo
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Peranan Desain Kemasan Produk dalam Meningkatkan Pemasaran Usaha Mikro Kecil Menengah (UMKM) pada Program Bedah Desain Kemasan 2023 - Batch 14, Semarang (Bedakan) Moersid, Rambo; Faiz, Ahmad
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 01 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Ministry of Tourism and Creative Economy/Baparekraf is working to provide economic opportunities for 25 creative economy actors. As a part of this effort, the Visual Communication Design Study Program Association (Asprodi) is facilitating an activity that involves its lecturers and students to help strengthen UMKM products, particularly in terms of packaging design. The goal is to find solutions to the packaging-related problems faced by business actors through the study of Visual Communication Design. The method used to achieve this is descriptive qualitative research, which includes data collection through direct discussions with representatives of the Ministry of Tourism and Creative Economy, Asprodi DKV, and related UMKM entrepreneurs. The researchers then created label and initial packaging designs before finalizing the packaging design. As a result of this research, a new label and packaging design for “Sambal Kehidupan” was created.  
KOMODIFIKASI PERKEMBANGAN KREATIVITAS SEBAGAI UPAYA STRATEGI BRANDING LEMBAGA SEKOLAH SENI ANAK Moersid, Rambo
Wimba : Jurnal Komunikasi Visual Vol. 15 No. 2 (2024): Wimba: Jurnal Komunikasi Visual
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/jkvw.2024.15.2.5

Abstract

This branding study focuses on the process of commodification at Ganara Art Studio, a non-formal art institution. The analysis is conducted at two levels. Firstly, at the commodification level, it explores how creative learning practices at Ganara Art Studio can be understood through Piaget's theory of child development. Secondly, at the branding level, the study examines the broader context, specifically how Ganara Art is positioned in social and commercial relations. By addressing these two levels, a comprehensive understanding of children's education at Ganara Art is obtained, encompassing not only its pedagogy but also how the pedagogy operates within a broader social context: encompassing South Jakarta, prestige, and urban parents. This research is undertaken as a branding strategy study, emphasizing how the brand highlights the holistic experience provided by Ganara Art to students aged 3-4 years and urban parents. This study is supported by the theory of Experiential Branding, focusing on sensory, emotional, cognitive, and relational aspects. The research was carried out using a descriptive qualitative approach, and data was collected through interviews with the main subject being the founder of Ganara.
Peranan Desain Kemasan Produk dalam Meningkatkan Pemasaran Usaha Mikro Kecil Menengah (UMKM) pada Program Bedah Desain Kemasan 2023 - Batch 14, Semarang (Bedakan) Moersid, Rambo; Faiz, Ahmad
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 01 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Ministry of Tourism and Creative Economy/Baparekraf is working to provide economic opportunities for 25 creative economy actors. As a part of this effort, the Visual Communication Design Study Program Association (Asprodi) is facilitating an activity that involves its lecturers and students to help strengthen UMKM products, particularly in terms of packaging design. The goal is to find solutions to the packaging-related problems faced by business actors through the study of Visual Communication Design. The method used to achieve this is descriptive qualitative research, which includes data collection through direct discussions with representatives of the Ministry of Tourism and Creative Economy, Asprodi DKV, and related UMKM entrepreneurs. The researchers then created label and initial packaging designs before finalizing the packaging design. As a result of this research, a new label and packaging design for “Sambal Kehidupan” was created.  
Desain stillomatic sebagai strategi branding pendidikan nonformal menghadapi tantangan AI Moersid, Rambo; Rachman, Vicky Septian; Lenggana, Gatran; Christanto, Jocelyn
Jurnal Desain Vol 13 No 2 (2025): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v13i2.1449

Abstract

Perkembangan pesat kecerdasan buatan (AI) dalam industri kreatif menghadirkan tantangan homogenisasi karya yang dapat mengaburkan keunikan karakter pendidikan seni. Institusi pendidikan nonformal memerlukan strategi identitas visual yang kuat untuk mempertahankan relevansi, orisinalitas, dan nilai estetika di tengah dominasi otomatisasi tersebut. Penelitian ini bertujuan mengembangkan model desain stillomatic—sebuah teknik penyajian storyboard bergerak—sebagai alat branding strategis guna memperkuat pendalaman makna dan karakter pendidikan kreatif. Penelitian ini menerapkan metode kualitatif berbasis desain (research-based design) yang mencakup tahapan analisis kebutuhan mitra, eksplorasi konsep visual, pengembangan prototipe animasi sederhana, serta uji coba validasi persepsi audiens dan internal mitra. Hasil penelitian berupa prototipe konten stillomatic yang diformulasikan untuk merepresentasikan filosofi institusi serta menonjolkan proses kreatif yang autentik dibandingkan sekadar hasil akhir instan. Pembahasan menyoroti bahwa penggunaan narasi visual melalui stillomatic tidak hanya berfungsi sebagai media promosi yang efektif, tetapi juga menstimulasi pemahaman kognitif dan apresiasi audiens terhadap esensi berkarya. Disimpulkan bahwa integrasi visual storytelling melalui stillomatic mampu membangun positioning lembaga yang berkarakter dan kompetitif. Implikasi penelitian ini memberikan rekomendasi praktis bagi institusi pendidikan nonformal untuk memanfaatkan pendekatan multimedia yang humanis dan naratif dalam menghadapi disrupsi teknologi.
Co-Authors Ahmad Faiz, Ahmad Christanto, Jocelyn Lenggana, Gatran Rachman, Vicky Septian