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Peranan Desain Kemasan Produk dalam Meningkatkan Pemasaran Usaha Mikro Kecil Menengah (UMKM) pada Program Bedah Desain Kemasan 2023 - Batch 14, Semarang (Bedakan) Moersid, Rambo; Faiz, Ahmad
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 01 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar

The Ministry of Tourism and Creative Economy/Baparekraf is working to provide economic opportunities for 25 creative economy actors. As a part of this effort, the Visual Communication Design Study Program Association (Asprodi) is facilitating an activity that involves its lecturers and students to help strengthen UMKM products, particularly in terms of packaging design. The goal is to find solutions to the packaging-related problems faced by business actors through the study of Visual Communication Design. The method used to achieve this is descriptive qualitative research, which includes data collection through direct discussions with representatives of the Ministry of Tourism and Creative Economy, Asprodi DKV, and related UMKM entrepreneurs. The researchers then created label and initial packaging designs before finalizing the packaging design. As a result of this research, a new label and packaging design for “Sambal Kehidupan” was created.

KEWIRAUSAHAAN HIJAU: PROFESIONALITAS MANAJEMEN BANK SAMPAH UNTUK PENINGKATAN KESEJAHTERAAN MASYARAKAT Kurniaty, Dewi; Subagio, Aris; Moersid, Rambo Anzhar; Mukminah, Salsa; Poetry, Keyka
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1369

Waste management in Jakarta is a major challenge, with increasing waste volumes. Mekarsari Waste Bank offers an innovative solution to address environmental issues while creating economic value through recycling. This community empowerment program focuses on enhancing management and digital marketing capabilities to optimize operations and increase community involvement. The method used in this service is Participatory Rural Appraisal (PRA), involving the community at every stage. The results demonstrate improved financial management effectiveness, increased customers, and expanded marketing reach through social media. This activity proves that integrated and sustainable waste management not only contributes to environmental sustainability but also enhances community welfare

KOMODIFIKASI PERKEMBANGAN KREATIVITAS SEBAGAI UPAYA STRATEGI BRANDING LEMBAGA SEKOLAH SENI ANAK Moersid, Rambo
Wimba : Jurnal Komunikasi Visual Vol. 15 No. 2 (2024): Wimba: Jurnal Komunikasi Visual
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/jkvw.2024.15.2.5

This branding study focuses on the process of commodification at Ganara Art Studio, a non-formal art institution. The analysis is conducted at two levels. Firstly, at the commodification level, it explores how creative learning practices at Ganara Art Studio can be understood through Piaget's theory of child development. Secondly, at the branding level, the study examines the broader context, specifically how Ganara Art is positioned in social and commercial relations. By addressing these two levels, a comprehensive understanding of children's education at Ganara Art is obtained, encompassing not only its pedagogy but also how the pedagogy operates within a broader social context: encompassing South Jakarta, prestige, and urban parents. This research is undertaken as a branding strategy study, emphasizing how the brand highlights the holistic experience provided by Ganara Art to students aged 3-4 years and urban parents. This study is supported by the theory of Experiential Branding, focusing on sensory, emotional, cognitive, and relational aspects. The research was carried out using a descriptive qualitative approach, and data was collected through interviews with the main subject being the founder of Ganara.

Desain Stillomatic Konten 1001 Indonesia Bagi Perluasan Daya Jangkau Penyampaian Pesan Keindonesiaan Moersid, Rambo Anzhar; Satriyo, Rio Satriyo; Rachman, Vicky Septian; Arif, Aditya Nur; Naufal, Daffa Dzakwan
Visual Heritage: Jurnal Kreasi Seni dan Budaya Vol 7, No 2 (2025): Visual Heritage: Jurnal Kreasi Seni Dan Budaya
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/vh.v7i2.13424

Keberagaman alam, sejarah, dan budaya Indonesia merupakan kekayaan yang penting untuk dipahami oleh masyarakat luas. Pendidikan berperan sebagai faktor utama dalam mendistribusikan pengetahuan tersebut. Penggunaan video animasi sebagai media pembelajaran dinilai efektif dalam menyampaikan materi kepada siswa, mempermudah pemahaman, dan memperkuat penyampaian pendidikan multikultural yang telah diintegrasikan dalam Kurikulum Merdeka. Berdasarkan data APJII 2023, mayoritas pengguna internet di Indonesia adalah Gen Z yang cenderung mengakses konten video online, sehingga hal ini menjadi tantangan dan peluang bagi dunia pendidikan. Penelitian ini bertujuan mengembangkan media pembelajaran berbasis video animasi tentang keberagaman Indonesia. Metode yang digunakan melibatkan transformasi konten ke dalam bentuk visual berupa animatic storyboard atau stillomatic. Peneliti mengembangkan artikel Kain Tenun Endek, Kain Tradisional Bali yang Sarat Makna dari web "1001 Indonesia". Melalui visual stillomatic dan cerita yang mendalam tentang kain Tenun Endek membuktikan bahwa penelitian mampu mempengaruhi persepsi orang terhadap warisan budaya. Dengan demikian, penelitian ini memberikan kontribusi signifikan dalam pelestarian budaya Indonesia, penelitian ini telah menciptakan media pembelajaran yang dapat dimanfaatkan di sekolah-sekolah untuk mengajarkan sejarah dan makna di balik kain tenun tradisional, sekaligus memperkuat identitas budaya di kalangan generasi muda. Hasil penelitian diharapkan dapat berkontribusi pada topik Prioritas Riset Nasional terkait inovasi, pengkayaan seni, dan industri kreatif.

Peranan Desain Kemasan Produk dalam Meningkatkan Pemasaran Usaha Mikro Kecil Menengah (UMKM) pada Program Bedah Desain Kemasan 2023 - Batch 14, Semarang (Bedakan) Moersid, Rambo; Faiz, Ahmad
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 01 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar

The Ministry of Tourism and Creative Economy/Baparekraf is working to provide economic opportunities for 25 creative economy actors. As a part of this effort, the Visual Communication Design Study Program Association (Asprodi) is facilitating an activity that involves its lecturers and students to help strengthen UMKM products, particularly in terms of packaging design. The goal is to find solutions to the packaging-related problems faced by business actors through the study of Visual Communication Design. The method used to achieve this is descriptive qualitative research, which includes data collection through direct discussions with representatives of the Ministry of Tourism and Creative Economy, Asprodi DKV, and related UMKM entrepreneurs. The researchers then created label and initial packaging designs before finalizing the packaging design. As a result of this research, a new label and packaging design for “Sambal Kehidupan” was created.

Design-led upcycling innovation via appropriate technology: A participatory study of women artisan in Jakarta’s circular economy Noel Febry Adrian; Adrian Azhar Wijanarko; Rambo Anzhar Moersid
Jurnal Desain Vol 13 No 2 (2025): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v13i2.927

This study aims to discover how design-oriented community interventions can enable women artisans to transform plastic waste into increased economic value. The study was performed using a participatory methodology with Komunitas Pengrajin Rasyid, a collective of female artisans in Setu, Cipayung, East Jakarta. The program included five phases: socializing, training, technology implementation, mentorship, and sustainability planning. Data collection methodologies include observation, interviews, and documentation. Findings indicate that the implementation of suitable technologies, specifically the gas oven and pressing machine, markedly advancement from earlier single material weaving techniques, demonstrating the potential of material fusion to improve product stability, durability, and aesthetic value. The community developed three novel product prototypes; coasters, tableware holders, and tissue boxes exhibiting improved durability and aesthetic appeal. The introduction of clearer organizational structures, bookkeeping processes, and visual branding improved managerial and marketing capabilities. The results demonstrate that even minor technology and design modifications can yield significant social, economic, and environmental effects, hence enhancing the viability of community-based circular organizations. Future research should focus on longitudinal market testing of the new visual branding to assess its effectiveness, alongside consumer perception studies that evaluate how recycled products are interpreted in different market segments.

Desain stillomatic sebagai strategi branding pendidikan nonformal menghadapi tantangan AI Rambo Moersid; Vicky Septian Rachman; Gatran Lenggana; Jocelyn Christanto
Jurnal Desain Vol 13 No 2 (2025): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v13i2.1449

Perkembangan pesat kecerdasan buatan (AI) dalam industri kreatif menghadirkan tantangan homogenisasi karya yang dapat mengaburkan keunikan karakter pendidikan seni. Institusi pendidikan nonformal memerlukan strategi identitas visual yang kuat untuk mempertahankan relevansi, orisinalitas, dan nilai estetika di tengah dominasi otomatisasi tersebut. Penelitian ini bertujuan mengembangkan model desain stillomatic—sebuah teknik penyajian storyboard bergerak—sebagai alat branding strategis guna memperkuat pendalaman makna dan karakter pendidikan kreatif. Penelitian ini menerapkan metode kualitatif berbasis desain (research-based design) yang mencakup tahapan analisis kebutuhan mitra, eksplorasi konsep visual, pengembangan prototipe animasi sederhana, serta uji coba validasi persepsi audiens dan internal mitra. Hasil penelitian berupa prototipe konten stillomatic yang diformulasikan untuk merepresentasikan filosofi institusi serta menonjolkan proses kreatif yang autentik dibandingkan sekadar hasil akhir instan. Pembahasan menyoroti bahwa penggunaan narasi visual melalui stillomatic tidak hanya berfungsi sebagai media promosi yang efektif, tetapi juga menstimulasi pemahaman kognitif dan apresiasi audiens terhadap esensi berkarya. Disimpulkan bahwa integrasi visual storytelling melalui stillomatic mampu membangun positioning lembaga yang berkarakter dan kompetitif. Implikasi penelitian ini memberikan rekomendasi praktis bagi institusi pendidikan nonformal untuk memanfaatkan pendekatan multimedia yang humanis dan naratif dalam menghadapi disrupsi teknologi.

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