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All Journal Jurnal Ekobismen Madani: Multidisciplinary Scientific Journal
Ilmi, Rauzatul
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PENERAPAN STRATEGI BRAND IMAGE DAN BRAND AMBASSADOR TERHADAP PERMINTAAN PRODUK KECANTIKAN BRAND TAZZI (STUDI KASUS TAZZI GLOW OFFICIAL) DI KABUPATEN PIDIE Ilmi, Rauzatul; Yusnidar, Cut; Fakhrurrazi, Fakhrurrazi
Jurnal Ekobismen Vol 3, No 2 (2023): Juni 2023
Publisher : Fakultas Ekonomi Universitas Jabal Ghafur, Sigli. Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jeko.v3i2.1354

Abstract

Penelitian ini berjudul “Penerapan Strategi Brand Image dan Brand Ambassador terhadap permintaan produk kecantikan brand Tazzi (Studi Kasus Tazzi Glow Official) di Kabupaten Pidie”. Dimana variabel independen yaitu Brand Image , Brand Ambassador dan permintaan produk sebagai variabel dependennya. Populasi dalam penelitian ini adalah masyarakat Kabupaten Pidie. Sampel diambil sebanyak 100 orang responden. Analisis ini meliputi Uji Validitas, Uji Reabilitas, Analisis Regresi berganda, Uji asumsi klasik, Uji hipotesis melalui uji F dan Uji t, serta analisis Koefesien Determinasi (R2). Hasil penelitian, diperoleh Y = 4.612+ 0,401 X1 + 0,385 X2. Berdasarkan hasil analisis diatas dapat disimpulkan bahwa dari kedua variabel yang diteliti, ternyata variabel Brand Image (X1) mempunyai pengaruh yang paling dominan sebesar 40,1 % terhadap permintaan produk kecantikan brand Tazzi di Kabupaten Pidie. Hubungan antara variabel dependen dan independen yaitu masing-masing variabel Brand Image (X1) dan Brand Ambassador (X2) terhadap permintaan produk kecantikan brand Tazzi di Kabupaten Pidie dengan indeks korelasi 91,7%, ini berarti hubungan tersebut sangat kuat. Kemudian indeks determinasi masing-masing variabel Brand Image (X1) dan Brand Ambassador (X2) sebesar 84,1%, ini berarti kedua variabel berpengaruh secara signifikan terhadap permintaan produk kecantikan brand Tazzi di Kabupaten Pidie. Kata Kunci : Brand Image, Brand Ambassador, Permintaan Produk
Pertanggungjawaban Hukum Afiliator Shopee terhadap Iklan Produk Yang Merugikan Konsumen Menurut Undang-Undang Nomor 8 Tahun 1999 tentang Perlindungan Konsumen Ilmi, Rauzatul; J, Jamhir; Fithria, Nurul
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 12 (2026): January
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18126243

Abstract

This study analyzes the legal liability of Shopee affiliates in product promotions that have the potential to violate consumer protection based on Law Number 8 of 1999 concerning Consumer Protection (UUPK). The method used is empirical juridical with a statutory and empirical approach, through interviews with affiliates and consumers who use the Shopee Affiliate program in Banda Aceh City. The results of the study indicate that affiliates who gain profits from promotional activities can be qualified as business actors as referred to in Article 1 number (3) of the UUPK, so they are required to provide correct, clear, and honest information as regulated in Article 7 letter b of the UUPK. The actions of affiliates who carry out misleading promotions, make false testimonials, or market products without a distribution permit violate Article 8 and Article 9 of the UUPK and can be categorized as unlawful acts based on Article 1365 of the Civil Code. Consumer protection implemented by Shopee through a refund mechanism is considered quite effective at the dispute resolution stage, but is not optimal in preventing violations due to weak supervision of affiliates. Thus, there is a gap between legal norms (das sollen) and field practice (das sein), so that it is necessary to strengthen regulations and preventative supervision of the digital affiliate system.
Co-Authors - Fakhrurrazi Fithria, Nurul J, Jamhir Yusnidar, Cut