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All Journal Jurnal Abdi Masyarakat Humanis Multidisciplinary Indonesian Center Journal
Fahmi, Adi Daen
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Penerapan Ilmu Manajemen 5 (Five) Product Level Dalam Pengembangan UMKM Kota Bogor Saefullah, M Robby; Fatahilah, Akhmad Auliya; Fahmi, Adi Daen; Fajri, Rizaldy; Kasmad, Kasmad; Sunardi, Nardi
Jurnal Abdi Masyarakat Humanis Vol. 5 No. 2 (2024): Jurnal Abdi Masyarakat Humanis
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jamh.v5i2.39912

Abstract

Pengabdian ini berjudul penerapan ilmu manajemen 5 (Five) Product Level Dalam Pengembangan UMKM Kota Bogor, dalam pengembangan UMKM Kota Bogor dirasa perlunya pemberian sharing knowledge tentang ilmu manajemen 5 (Five Product Level) yang diperkenalkan oleh Kotler yaitu core benefit, basic product, expected product, augmented product, dan potensial product , dengan memahami teori tersebut diharapkan para pelaku UMKM Kota Bogor dapat mengimplementasikan pada usaha yang mereka miliki sehingga penjualan terhadap produk mereka mengalami peningkatan. Kegiatan ini didukung oleh Kementerian Koperasi dan UKM Republik Indonesia dan dihadiri oleh 30 pelaku UMKM Kota Bogor. Kementerian Koperasi dan UKM Republik Indonesia pun memberikan pemaparan terkait program Entrepreneur Development 2024 sehingga dengan adanya kolaborasi antara Mahasiswa Pascasarjana Universitas Pamulang dengan Kementerian Koperasi dan UKM Republik Indonesia para pelaku UMKM Kota Bogor semakin bertambah ilmu pengetahuan, pengalaman dan koneksi dalam mengembangkan usaha yang mereka jalani.
ANALYSIS OF THE INFLUENCE OF INFORMATION TECHNOLOGY AND INNOVATION ON STRATEGY AND COMPETITIVE ADVANTAGE OF INDONESIAN CULINARY SMES Fahmi, Adi Daen; Ulum, Oktalisha Kirana; Supraktika, Hadi
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 1 No. 3 (2024): Vol. 1 No. 3 Edisi Juli 2024
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v1i3.127

Abstract

Micro Small and Medium Enterprises (MSMEs) play an important role in the national and regional economies. With the advancement of the global economy and intensified market competition, the ability to innovate and integrate information technology has become crucial factors that can determine the survival and success of MSMEs. However, there are differing findings and practical implications that warrant further exploration through a comprehensive theoretical review of literature within a broader context. This study will comprehensively analyze the substantial impact of information technology capabilities and innovation on strategy development and competitive advantage in culinary micro, small, and medium enterprises in Indonesia. It seeks to incorporate findings from previous studies, assess the direct and indirect impacts of technology and innovation capabilities, and propose potential avenues for further research that could assist stakeholders in formulating effective strategies to improve competitiveness in global markets.
Co-Authors Fajri, Rizaldy Fatahilah, Akhmad Auliya Saefullah, M Robby Sunardi, Nardi Supraktika, Hadi Ulum, Oktalisha Kirana