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All Journal Jurnal Abdi Masyarakat Humanis Multidisciplinary Indonesian Center Journal
Fatahilah, Akhmad Auliya
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Penerapan Ilmu Manajemen 5 (Five) Product Level Dalam Pengembangan UMKM Kota Bogor Saefullah, M Robby; Fatahilah, Akhmad Auliya; Fahmi, Adi Daen; Fajri, Rizaldy; Kasmad, Kasmad; Sunardi, Nardi
Jurnal Abdi Masyarakat Humanis Vol. 5 No. 2 (2024): Jurnal Abdi Masyarakat Humanis
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jamh.v5i2.39912

Abstract

Pengabdian ini berjudul penerapan ilmu manajemen 5 (Five) Product Level Dalam Pengembangan UMKM Kota Bogor, dalam pengembangan UMKM Kota Bogor dirasa perlunya pemberian sharing knowledge tentang ilmu manajemen 5 (Five Product Level) yang diperkenalkan oleh Kotler yaitu core benefit, basic product, expected product, augmented product, dan potensial product , dengan memahami teori tersebut diharapkan para pelaku UMKM Kota Bogor dapat mengimplementasikan pada usaha yang mereka miliki sehingga penjualan terhadap produk mereka mengalami peningkatan. Kegiatan ini didukung oleh Kementerian Koperasi dan UKM Republik Indonesia dan dihadiri oleh 30 pelaku UMKM Kota Bogor. Kementerian Koperasi dan UKM Republik Indonesia pun memberikan pemaparan terkait program Entrepreneur Development 2024 sehingga dengan adanya kolaborasi antara Mahasiswa Pascasarjana Universitas Pamulang dengan Kementerian Koperasi dan UKM Republik Indonesia para pelaku UMKM Kota Bogor semakin bertambah ilmu pengetahuan, pengalaman dan koneksi dalam mengembangkan usaha yang mereka jalani.
LITERATURE REVIEW APPLE Inc. STRATEGY IN DOMINATION OF THE TECHNOLOGY PRODUCT MARKET IN INDONESIA FROM 2015-2019 Fatahilah, Akhmad Auliya; Giovaningrum, Putri; Supratikta , Hadi
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 1 No. 3 (2024): Vol. 1 No. 3 Edisi Juli 2024
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v1i3.130

Abstract

Technology company Apple Inc. is a market leader in IOS-based Smartphone sales. In market control, this company can quickly expand its sales wings with its official distributors to be able to reach several countries, especially buyers. The resulting products have a fairly good strategic power targeting the middle to upper segments. The methodology is exposed that the marketing of the products used leads to premium services and digital media-based distribution. The strategy adopted by Apple Inc. has proven to be very effective because the introduction of products that have an exclusive image makes loyal customers wait for the presence of their products until they reach their official distributors. By conducting good research and development (R&D) on its product line, it makes it challenging to run the market to the global corner. This study provides strategy and understanding of the business perspective of Apple Inc. technology.
Co-Authors Fahmi, Adi Daen Fajri, Rizaldy Giovaningrum, Putri Saefullah, M Robby Sunardi, Nardi Supratikta , Hadi