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All Journal Applied Business and Administration Journal (ABAJ)
Widaningsih, Ulfa
Unknown Affiliation
Economics, Econometrics & Finance

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Analisis Keputusan Pembelian Konsumen Melalui E-Commerce Shopee Di Kota Bandung Widaningsih, Ulfa; Amalia, Sholihati
Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/abaj.v1i1.6

Abstract

The development of technology today has a considerable influence on the community, one of the frequent influences in society today always wants everything instant to just go shopping, sometimes lazy to do. E-commerce is one of the examples of technological developments and is a place of online buying and selling transactions that are much in demand today. Shopee is one of the e-commerce that provides a place to bring together sellers and buyers to make transactions online and become one of the most visited e-commerce. This research was conducted to know the decision of consumer purchase through Shopee e-commerce in Bandung. Data is obtained by spreading the questionnaire through Google form. The research method used is a descriptive analysis method with a quantitative approach. The data analysis methods used are validity testing, reliability testing, and descriptive testing. Based on the results of the study, consumer purchasing decision through Shopee e-commerce consists of six dimensions: product selection, brand selection, distributor options, purchase time, purchase amount, and payment method which is consistently included in the strong category of determining purchase decisions with a value of 3.73. The highest dimensions are product selection dimensions and the lowest dimensions are payment method dimensions.
Analisis Keputusan Pembelian Konsumen Melalui E-Commerce Shopee di Kota Bandung Widaningsih, Ulfa; Amalia, Sholihati
Applied Business and Administration Journal Vol. 1 No. 1 (2022): Inovasi Digital dan Perilaku Konsumen dalam Pengembangan Bisnis dan Layanan Pub
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/93vfkw31

Abstract

The development of technology today has a considerable influence on the community, one of the frequent influences in society today always wants everything instant to just go shopping, sometimes lazy to do. E-commerce is one of the examples of technological developments and is a place of online buying and selling transactions that are much in demand today. Shopee is one of the e-commerce that provides a place to bring together sellers and buyers to make transactions online and become one of the most visited e-commerce. This research was conducted to know the decision of consumer purchase through Shopee e-commerce in Bandung. Data is obtained by spreading the questionnaire through Google form. The research method used is a descriptive analysis method with a quantitative approach. The data analysis methods used are validity testing, reliability testing, and descriptive testing. Based on the results of the study, consumer purchasing decision through Shopee e-commerce consists of six dimensions: product selection, brand selection, distributor options, purchase time, purchase amount, and payment method which is consistently included in the strong category of determining purchase decisions with a value of 3.73. The highest dimensions are product selection dimensions and the lowest dimensions are payment method dimensions.
Co-Authors Sholihati Amalia