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p-Index From 2020 - 2025
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All Journal Journal of English Education Studies International Journal of Applied Business and International Management
Amanda, Vina
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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An Analysis of Feminist Criticism in The Lyrics of “The Man” Song by Taylor Swift Amanda, Vina; Gumelar, Rizdki Elang; Riandi, Riandi
Journal of English Education Studies Vol 7 No 1 (2024): Volume 7 No 1 (2024)
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/005.202471.125

Abstract

This research paper aims to find out the kinds of feminism and analyze the literal meaning of "The Man" Song by Taylor Swift. This research paper using a qualitative approach with a content analysis design. The data of this research is lyrics of “The Man” Song by Taylor Swift and the data was taken from YouTube. This research data collection using observation and documentation techniques. The finding of this research shows that there are 14 kinds of feminism which are divided into 5 psychoanalytic feminisms, 5 liberal feminisms, 2 Marxist feminisms and 2 radical feminisms. In The Man Song by Taylor Swift, a deep meaning is found in the representation of women's feelings of having to move quickly to match the steps of men. The women in the song feel that the world is too unfair for women who are considered weak creatures by the world in various aspects of life.
The Effect of Shopping Lifestyle, Hedonic Shopping Motivation, and Sales Promotion on Impulsive Buying Among Gen Z Consumers on E-Commerce Khatimah, Husnul; Harahab, Jamalludin; Amanda, Vina; Indriyani, Devita
International Journal of Applied Business and International Management Vol 9, No 3 (2024): December 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i3.3485

Abstract

In the current digital age, characterized by rapid technological advancement, a multitude of platforms have emerged that offer a plethora of features One such platform is TikTok. However, over time, it has been utilized as a cost-effective and time-efficient means of promotion. Subsequently, TikTok launched TikTok Shop, enabling users to directly purchase products from the application. This study sets out to examine the phenomenon of impulsive buying on the TikTok Shop platform, focusing in particular on the case of Generation Z (Gen Z) consumers in Bekasi who tend to make impulse purchases through TikTok Shop. The sample was selected using the method of purposive sampling, with 100 respondents. The results of the t-test suggest that shopping lifestyle and sales promotion exert a positive and significant influence on impulsive buying. However, hedonic shopping motivation is found to be a non-significant predictor of this behavior. The lack of significance in the influence of hedonic shopping motivation may be attributed to the fact that consumers are primarily influenced by other practical factors. Consequently, further in-depth research is required by other researchers to explore impulsive buying which is influenced by various factors, including economic factors and the services offered.
Co-Authors Harahab, Jamalludin Husnul Khatimah Indriyani, Devita Riandi Riandi Rizdki Elang Gumelar