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The Role of SME Human Capital Resource Competence in Improving SME Performance Alatas, Rahman; Mohdari; Ady Kurnia
Journal of Business and Behavioural Entrepreneurship Vol. 8 No. 1 (2024): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.008.1.05

Abstract

Small and Medium Enterprises (SMEs) play a crucial role in the economies of many countries, including Indonesia. However, one of the main challenges they face is improving business performance amidst increasing competition. This study aims to examine the impact of human resource (HR) competencies on the performance of SMEs. HR competencies include the abilities, knowledge, and skills possessed by employees to perform their tasks effectively. This research utilized a quantitative approach with a survey design and employed Structural Equation Modeling (SEM) with Partial Least Squares (PLS). Data were collected from 100 SME owners or managers in Macassar using questionnaires. The findings indicate that HR competencies have a significant positive effect on various performance indicators such as sales growth, profitability, operational efficiency, and customer satisfaction. The study highlights the importance of investing in education, training, and continuous development of HR competencies to enhance SME performance. Furthermore, the results suggest that improved HR competencies can foster innovation and adaptability in SMEs, contributing to their competitiveness in a dynamic market environment. This research provides valuable insights for policymakers and SME managers on the critical role of HR competencies in driving business success.
Market Analysis and Consumer Behavior of Indomaret Minimarkets in Banjarmasin City Mohdari; Fahmi, Muhammad; Safitri, Novia Angga; Syafril
International Journal of Business and Applied Economics Vol. 3 No. 2 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i2.8077

Abstract

The development of the modern Indomaret minimarket cannot be separated from changes in consumer shopping behavior who want to be fast and do not like the process of haggling over prices like shopping at traditional markets. This research aims to conduct market analysis and consumer behavior at the Indomaret Minimarket in Banjarmasin City. This research is very useful for economic development and policy making in the Banjarmasin City government. This research is a qualitative descriptive research using literature study methods and observation of the objects studied. Data collection was carried out by studying the literature and making direct observations at the Indomaret minimarket in Banjarmasin City. The results of this research show that the consumer market potential is still very large and widely open to investors and traders. Consumer behavior at the Indomaret minimarket in Banjarmasin City is influenced by several dominant factors such as socio-cultural factors, lifestyle, personality and finances. This research is expected to make a positive contribution to the business world and government.