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All Journal JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI)
Nada’a Utami, Jihan
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Economics, Econometrics & Finance

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Marketing Mix (4P) to Increase Sales Volume at Rumah Hijab Nayyura MSMEs JATMIKO, NOVI SATRIA; Nada’a Utami, Jihan
Jurnal Penelitian Ekonomi Dan Akuntansi Vol 9 No 2 (2024): JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI)
Publisher : Program Studi Akuntansi Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/.v9i2.2005

Abstract

Marketing Mix Research (4P) to Increase Sales Volume of MSMEs Rumah Hijab Nayyura is to determine the influence of exogenous variables (Product, Price, Place, and Promotion) on endogenous variables (Sales Volume). The samples taken were resellers from Rumah Hijab Nayyura, as many as 50 people. The results showed that Product (X1) had a positive and significant effect on sales volume of 0.581, Price had a positive but not significant influence on sales volume of 0.032, Place had a positive but not significant influence on sales volume of 0.181, and Promotion had a positive but not significant influence on sales volume of 0.141.
Co-Authors Jatmiko, Novi Satria