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All Journal CEMARA Agrimansion: Agribusiness Management & Extension KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis
Wulandari, Savira Putri
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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PREFERENSI KONSUMEN MINYAK GORENG CURAH DAN BERMERK PADA RUMAH TANGGA PEDESAAN DI KABUPATEN JEMBER: SEBUAH ANALISIS MULTIATRIBUT FISHBEIN Wulandari, Savira Putri; Zainuddin, Ahmad
JURNAL AGRIMANSION Vol 24 No 2 (2023): Jurnal Agrimansion Agustus 2023
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v24i2.1558

Abstract

Jember Regency has a high level of ethnic diversity with dominant Javanese and Madurese. The emergence of phenomena such as the mandatory packaging of cooking oil policy, price increases and scarcity of cooking oil affect consumer consumption habits and patterns. The purpose of the study was to determine consumer preferences for cooking oil attributes in rural households in Jember Regency. The research was conducted in Jember Regency with sample sub-districts of Wuluhan, Ambulu, Kalisat, and Arjasa. The sample used was 120 respondents with a division of 30 respondents per sub-district. The research was analyzed through fishbein multiattribute analysis. The results of the analysis show that consumer preferences favor branded cooking oil with a preference value of 70.99 and a positive attitude category. The attributes of branded cooking oil that are considered superior include packaging shape, color, purchase size, branded cooking oil type, coconut oil type, traditional market, modern market, transportation, explanation, organic certification, promotion, 1 liter cooking oil packaging, cooking oil packaging > 1 liter, brand, filtering process, and halal label. Producers should hold promotions in the form of discounts and further increase the production of branded cooking oil because it tends to be preferred by consumers. In addition, the government needs to provide incentives to producers who use healthier production methods so that they can become examples for other producers.
ANALISIS POSISI DAN TINGKAT KETERGANTUNGAN IMPOR BAWANG PUTIH INDONESIA DI PASAR INTERNASIONAL Maharani, Mutiara Ria Despita; Wulandari, Savira Putri; Aryawan, Febry; Nipu, Dian Karolin
JURNAL PERTANIAN CEMARA Vol 21 No 2 (2024): JURNAL PERTANIAN CEMARA (CENDEKIAWAN MADURA)
Publisher : Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/fp.v21i2.3874

Abstract

Total permintaan bawang putih domestik tidak selaras dengan produksi bawang putih nasional sehingga berpengaruh terhadap peningkatan volume impor bawang putih. Penelitian ini memakai metode deskriptif kuantitatif untuk menganalisis posisi serta tingkat ketergantungan Indonesia terhadap impor bawang putih di pasar internasional. Analisis data menggunakan ISP (Indeks Spesialisasi Perdagangan), IDR (Import Dependency Ratio) dan DKI (Derajat Keterbukaan Impor) periode tahun 2019 hingga 2023. Hasil penelitian menunjukkan posisi perdagangan bawang putih Indonesia ditunjukkan dengan nilai ISP rata-rata sebesar -0,9 persen. Nilai ini mengindikasikan daya saing bawang putih Indonesia rendah dan cenderung sebagai negara pengimpor. Tingkat ketergantungan impor bawang putih Indonesia tercermin dalam nilai rata-rata IDR sebesar 90,64 persen, sementara nilai rata-rata DKI mencapai 3,18 persen
Faktor-Faktor yang Memengaruhi Keputusan Pembelian Minyak Goreng Curah dan Bermerek: Analisis Regresi Logistik pada Rumah Tangga Pedesaan di Kabupaten Jember Wulandari, Savira Putri; Zainuddin, Ahmad; Suciati, Luh Putu; Magfiroh, Illia Seldon; Setyawati, Intan Kartika; Rahman, Rena Yunita; Agustina, Titin; Utami, Ratih Apri
KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Vol 4, No 4 (2025): KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : CV Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/kontan.v4i4.2384

Abstract

Based on the industry, cooking oil in Jember Regency is divided into two types, namely bulk cooking oil and branded cooking oil. The emergence of these two types of cooking oil influences the decision to purchase bulk or branded cooking oil. This study aims to analyze the factors that influence rural households' decisions to purchase bulk or branded cooking oil in Jember Regency. The study used primary data from 120 respondents and was analyzed using binary logistic regression. The results show that price, age, length of education, purchase size, ethnicity, and promotion have a significant effect on cooking oil purchasing decisions. Producers should hold promotions in the form of price discounts. In addition, the government needs to provide incentives to producers who use healthier production methods so that they can set an example for other producers.ABSTRAKBerdasarkan industrinya, jenis minyak goreng di Kabupaten Jember dibagi menjadi dua yakni minyak goreng curah dan bermerek. Munculnya perbedaan kedua jenis minyak goreng memengaruhi Keputusan pembelian minyak goreng curah dan bermerk. Penelitian ini bertujuan menganalisis faktor-faktor yang memengaruhi keputusan rumah tangga pedesaan dalam membeli minyak goreng curah atau bermerek di Kabupaten Jember. Penelitian menggunakan data primer dari 120 responden dan dianalisis dengan regresi logistik biner. Hasil menunjukkan bahwa harga, umur, lama pendidikan, ukuran pembelian, etnis, dan promosi berpengaruh signifikan terhadap keputusan pembelian minyak goreng. Produsen hendaknya mengadakan promosi dalam bentuk potongan harga. Selain itu, pemerintah perlu memberikan insentif kepada produsen yang menggunakan metode produksi lebih sehat sehingga dapat menjadi contoh bagi produsen lainnya.
Co-Authors Ahmad Zainuddin Ahmad Zainuddin Aryawan, Febry Intan Kartika Setyawati Luh Putu Suciati Magfiroh, Illia Seldon Maharani, Mutiara Ria Despita Nipu, Dian Karolin Ratih Apri Utami Rena Yunita Rahman, Rena Yunita Titin Agustina