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All Journal International Journal of Data Science, Engineering, and Analytics (IJDASEA)
Kadek Dwi Natasya Pradnyani
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management

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Application of Design Thinking on BPD Bali Mobile Banking Kadek Dwi Natasya Pradnyani; Anindo Saka Fitri; Abdul Rezha Efrat Najaf
IJDASEA (International Journal of Data Science, Engineering, and Analytics) Vol. 4 No. 01 (2024): International Journal of Data Science, Engineering, and Analytics Vol 4, No 1,
Publisher : Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ijdasea.v4i01.9

Abstract

The banking company, which is one of the driving factors of economic growth in the country, is continuously innovating for its customers by leveraging technological advancements. This development is also utilized by Bank BPD Bali through the launch of BPD Bali Mobile Banking. When developing this, considering the functionality, usability, needs, and user comfort of the application is crucial, including creating a good and attractive UI/UX design to ensure user satisfaction. In the evaluation of BPD Bali's mobile banking, the obtained SUS score is 57.19. Therefore, a redesign of BPD Bali's mobile banking using Design Thinking is necessary. This method allows for true empathy with the target users and effectively developing solutions for user problems and needs. By going through 5 stages, Empathize, Define, Ideate, Prototype, and Test, the final result obtained is a prototype recommendation, which has been tested using SUS. In the prototype testing, a SUS score of 79.69 was obtained, which can be interpreted as users being able to accept the prototype recommendation.
Co-Authors Abdul Rezha Efrat Najaf Anindo Saka Fitri