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All Journal JCOMENT (Journal of Community Empowerment) Socius: Social Sciences Research Journal Global Research on Economy, Business, Communication, and Information
Olivia, Melisa
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Pengembangan Kursus Baking di Masa Pandemi pada Olivia Kursus Permata, Tri Wahyuni Indah; Olivia, Melisa
JCOMENT (Journal of Community Empowerment) Vol. 4 No. 2 (2023): Community Empowerment
Publisher : The Journal Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55314/jcoment.v4i2.632

Abstract

Pandemi COVID-19 berdampak besar terhadap ekonomi, termasuk sektor bisnis kuliner. Pelaku bisnis kuliner dituntut untuk beradaptasi dan mencari strategi agar tetap bertahan di tengah pandemi. Studi ini fokus pada Olivia Kursus, sebuah tempat kursus baking, untuk mengungkap strategi pengembangan mereka selama masa pandemi. Data diperoleh melalui penelitian lapangan dengan metode deskriptif kualitatif. Pemilik Olivia Kursus menjadi subjek utama, dan observasi serta wawancara dilakukan untuk mengumpulkan informasi. Hasil penelitian ini menunjukkan bahwa sebelum pandemi. Olivia Kursus menerapkan strategi pemasaran yang berkembang seiring waktu, mulai dari buku tamu hingga media sosial seperti Instagram dan WhatsApp. Mereka berhasil melakukan segmentasi pasar yang luas, targeting semua usia dan wilayah, serta menyesuaikan produk dengan tren terkini. Saat pandemi, Olivia Kursus menghadapi tantangan dengan mengadaptasi strategi pemasaran dengan memberikan diskon, menyelenggarakan kelas online secara live melalui Zoom, dan memanfaatkan media sosial untuk mempromosikan produk dan testimoni pelanggan. Selain itu, Olivia Kursus menciptakan inovasi dengan menghadirkan makanan tahan lama, seperti frozen food, untuk mengakomodasi perubahan perilaku konsumen selama pandemi. Kesimpulannya yaitu keberhasilan Olivia Kursus selama pandemi didukung oleh keberagaman layanan, konsistensi promosi, dan keunggulan instruktur tetap yang berpengalaman. Mereka juga mampu menciptakan resep khusus sesuai permintaan konsumen, menunjukkan fleksibilitas dalam mengikuti keinginan pelanggan.
Kebijakan Utang Berpengaruh Positif dan Signifikan terhadap Nilai Perusahaan: Bukti Empiris dari Perusahaan Manufaktur Sektor Barang Konsumen Primer Olivia, Melisa; Iryanto, M. Budi Widiyo
Global Research on Economy, Business, Communication, and Information Vol. 2 No. 2 (2024): November 2024 - April 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v2i2.1759

Abstract

The company's main goal is to achieve maximum profits by utilizing the resources it has and maximizing company value. This research aims to analyze the influence of debt policy on company value which is moderated by business risk. This research is motivated by the inconsistency of previous findings regarding the relationship between debt policy and company value, and not many studies have paid attention to business risk factors in the context of debt policy decision making. This research is based on three main theories, namely the Modigliani-Miller Theory, Trade-Off Theory, and Pecking Order Theory. This research uses quantitative methods with data collection techniques through observations of the annual financial reports of companies in the primary consumer goods sector during the 2020-2022 period. Data analysis techniques for testing variables and hypotheses were carried out using WarpPLS Version 7.0 software. This research produces findings that debt policy has a positive and significant effect on company value and business risk moderates the relationship between debt policy and company value.
The Construction of Masculinity in Relation to Vasectomy Practices in Indonesia’s Family Planning Program Olivia, Melisa; Nugroho, Farhan Bintang; Indriyany, Ika Arinia
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 8 (2026): March
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19027247

Abstract

The Family Planning (KB) program in Indonesia still demonstrates unequal participation between women and men, particularly in the use of permanent contraceptive methods such as vasectomy. This study aims to analyze the causes of low male involvement and examine the influence of masculinity construction on reproductive decision-making. The research employs a qualitative method using a literature review approach. The findings indicate that low male participation is influenced by strong patriarchal values, the perception of fertility as a symbol of masculinity, as well as limited knowledge and access to reproductive health services. From the perspective of hegemonic masculinity, vasectomy is often perceived as a threat to masculine identity, leading to social resistance. Consequently, the responsibility for contraceptive use remains largely borne by women. This study highlights that increasing male participation in the family planning program requires policy approaches that are not only technical-medical but also sensitive to social gender constructions.
Co-Authors Ika Arinia Indriyany M. Budi Widiyo Iryanto Nugroho, Farhan Bintang Permata, Tri Wahyuni Indah