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All Journal JCOMENT (Journal of Community Empowerment) Masterpiece Journal Society Service Insight
Dini Ikayanti
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Pelatihan Dan Pemberdayaan Masyarakat Dalam Pembuatan Lulur Tradisional (Bedda Lotong) Di Kelurahan Lappa Kabupaten Sinjai Fitrawati; A. Fitriani; A. Hartati Malkab; Dini Ikayanti; Rusdiana
JCOMENT (Journal of Community Empowerment) Vol. 5 No. 2 (2024): Community Empowerment
Publisher : The Journal Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55314/jcoment.v5i2.750

Abstract

Tujuan dari pengabdian ini adalah untuk memberikan pelatihan pengelolaan rempah-rempah menjadi produk kecantikan berupa Lulur Tradisional (Bedda Lotong) yang dapat meningkatkan perekonomian masyarakat. Metode yang digunakan untuk melakukan proses pembuatan bedda lotong adalah dengan cara pemberdayaan, pemasaran,dan evaluasi, praktek, dan diskusi. Hasil pengabdian ini yaitu pelaksanaan pelatihan dan pemberdayaan dalam Pembuatan Lulur Tradisional dilakukan bulan Oktober 2023. Kegiatan tersebut dihadiri oleh tim pengabdi, beberapa Masyarakat dan kalangan muda serta turut hadir mentor yang sudah bergelut dibidang tersebut. Dilanjutkan dengan mengadakan (Focus Group Discussion) FGD untuk mengetahui pemahaman pengelolaan, pengemasan dan pemasaran dari produk Lulur Tradisional (Bedda Lotong). Dari pelatihan tersebut menambah pengetahuan kepada peserta terkait mengelola rempah-rempah menjadi produk kecantikan (Lulur Tradisiol), di mulai dari sangrai beras ketan hitam, campuran produk, penghalusan, pengemasan dan pemasaran yang baik sehingga dapat dikenal oleh kalangan luar dan dapat dijadikan ide usaha yang efektif.
Entrepreneurial Management Development of Tourism Potential to Enhance Community Economic Empowerment: Evidence from Mallenreng Beach, Indonesia Asrul; Makmur; Rusdiana; Dini Ikayanti; Nur Amin; Mochamad Nurdin; Muh Amar; Muhlis Hajar Adiputra; Irmawati; Harianto; Mawar; Muhammad Lutfi; Amiruddin; Akriandi Amin; Mifta Fadhli As’ad
Masterpiece Journal Society Service Insight Vol. 2 No. 1 (2026): February 2026
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/mjssi.v21.499

Abstract

This study examines the development of entrepreneurial management in utilizing tourism potential as a strategy to enhance community economic empowerment, with empirical evidence from Mallenreng Beach, Panaikang Village, Sinjai Regency, Indonesia. Despite possessing significant coastal tourism potential, Mallenreng Beach has faced persistent challenges related to weak management practices, limited human resource capacity, inadequate tourism infrastructure, low marketing capability, and the absence of business legality among local micro, small, and medium enterprises (MSMEs). This research adopts a community-based empowerment approach implemented through the Program for Strengthening Student Organization Capacity (PPK ORMAWA) initiated by the Scientific Writing Student Activity Unit of Universitas Muhammadiyah Sinjai. The program employed participatory methods, including needs assessment, training, mentoring, and monitoring, focusing on tourism management, MSME business legality (Business Identification Number and Halal Certification), product branding and packaging, digital marketing, and village website management. The findings demonstrate a significant improvement in managerial capacity among tourism managers, increased formalization of MSMEs through legal certification, enhanced product attractiveness and marketing reach, and improved digital promotion of village tourism potential. These outcomes contributed to increased community participation, strengthened local economic activities, and improved institutional collaboration between stakeholders. This study contributes to the literature on entrepreneurial tourism management by providing practical evidence that integrated capacity-building interventions can effectively transform local tourism resources into sustainable drivers of community economic empowerment in rural coastal areas
Co-Authors A. Fitriani A. Hartati Malkab Akriandi Amin Amiruddin Asrul Fitrawati Harianto Irmawati Makmur Mawar Mifta Fadhli As’ad Mochamad Nurdin Muh Amar MUHAMMAD LUTFI Muhlis Hajar Adiputra Nur Amin rusdiana