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All Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Pusat Inovasi Masyarakat
Maulidiya, Sherly Eka
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Agriculture, Biological Sciences & Forestry Social Sciences

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Pendampingan Penerapan Strategi Direct dan Indirect Marketing serta Uji Nilai Gizi pada Produk UMKM Wangirasa Tsany, Fadhlan Muhammad; Hutajulu, Ivonia R.; Irfany, M. Iqbal; Maulidiya, Sherly Eka; Sari, Yulia; Isbayu, Muhammad; Tsany, Fadhlan
Jurnal Pusat Inovasi Masyarakat Vol. 6 No. 1 (2024): April 2024
Publisher : Direktorat Pengembangan Masyarakat Agromaritim, Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jpim.6.1.40-52

Abstract

Kegiatan pengabdian bertujuan untuk meningkatkan pengetahuan dan keterampilan pemasaran pada UMKM Bandrek Wangi Rasa di Desa Sinarsari melalui pendampingan dalam penerapan strategi direct dan indirect marketing, serta melakukan uji nilai gizi produk untuk memastikan kualitas dan meningkatkan daya saing di pasar. Dalam implementasi program ini, pihak yang terlibat adalah satu orang mahasiswa Fakultas Ekonomi dan Manajemen, satu orang alumni sebagai project manager, satu orang sebagai supervisor, dan tiga orang dosen IPB. Metode pelaksanaan terbagi menjadi lima tahapan, yaitu peninjauan lokasi, diskusi permasalahan, perencanaan program, pelaksanaan pendampingan, dan monitoring. Pengujian nilai gizi produk dilaksanakan dengan uji nilai gizi di laboratorium jasa analisis gizi, FEMA. Strategi direct marketing produk UMKM Bandrek Wangi Rasa dilaksanakan dengan mengikuti pameran produk dalam event Student Entrepreneur Expo 2023. Sedangkan strategi indirect marketing dilaksanakan melalui pembuatan company profile dan product introduction, penggunaan marketplace shopee, instagram dan tiktok. Hasil uji kandungan gizi pada tiga varian produk bandrek menunjukkan bahwa nilai kadar air, kadar abu, kadar lemak, dan kadar protein yang sudah sesuai dengan standar SNI 01-4320-1996. Sementara total energi pada varian coklat dan susu lebih banyak dibandingkan dengan varian jeruk nipis. Pengujian terhadap kandungan nilai gizi produk dapat memberikan pemahaman yang komprehensif mengenai komposisi nutrisi produk Bandrek Wangi Rasa.
Diseminasi Teknologi Padi IPB untuk Memperkuat Desa Lumbung Padi di Desa Pangumbahan Kabupaten Sukabumi Junaedi, Ahmad; Aswidinnoor, Hajrial; Purnamawati, Heni; Kurniawati, Fitrianingrum; Maulidiya, Sherly Eka; Syukur, Muhammad
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 11 No. 2 (2025): Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.11.2.207-217

Abstract

The IPB rice technology dissemination program implemented in Pangumbahan Village, Ciracap District, Sukabumi Regency, aimed to improve the knowledge and skills of fostered partner farmers through technology transfer and innovation to increase land utilization and support the intensification of rice production. This service activity involved four active IPB students, four IPB lecturers, and the Sabilulungan Farmer Group Union (Gapoktan) as fostered partners. The method of activity implementation consisted of observation, mapping of potential and problems, program implementation, and monitoring and evaluation of the program. The implementation of the IPB rice technology dissemination program began with field observations, including a survey of field conditions. Focus group discussion (FGD) activities were conducted to map the potential and problems in the community. Program implementation consisted of training and assistance in transferring technology and innovation in rice cultivation. Monitoring and evaluation were conducted through in-depth interviews and discussions with the assisted farmers. Through the establishment of demonstration plots of IPB 3S and IPB 9G rice varieties, the community can increase its knowledge and skills regarding the development of their commodities. The implementation of technology transfer through training and practice of the IPB Prima rice cultivation technique can encourage more efficient and productive rice cultivation.
Co-Authors AHMAD JUNAEDI Faqih Udin Fitrianingrum Kurniawati, Fitrianingrum HAJRIAL ASWIDINNOOR Hutajulu, Ivonia R. Isbayu, Muhammad Mohammad Iqbal Irfany Muhammad Syukur Tamaulina Br Sembiring Tsany, Fadhlan Tsany, Fadhlan Muhammad