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p-Index From 2020 - 2025
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All Journal International Journal of Management and Business Intelligence (IJMBI)
Astuti, Siti Nuranisa
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Service Quality, Brand Image and Price on Customer Satisfaction of the Taman Bukit Palem Resort Bogor Hotel Astuti, Siti Nuranisa; Andari, Titiek Tjahja; Samsuri
International Journal of Management and Business Intelligence Vol. 2 No. 4 (2024): August 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijmbi.v2i4.2432

Abstract

This research is about service quality, brand image and price on consumer satisfaction at the Taman Bukit Palem Resort Bogor Hotel. The method used is descriptive quantitative verification. Data collection through distributing questionnaires. The tests used are validity tests, reliability tests and classical assumption tests which are processed to produce multiple linear regression equations. The results of this research are that all indicators are simultaneously valid and reliable, the independent variables are proven to significantly influence the dependent variable of consumer satisfaction. Then, partially, it can be seen that the independent variables service quality (X1) and price (X3) have a positive and significant influence on consumer satisfaction (Y), while brand image (X2) does not have a positive and significant influence on the dependent variable consumer satisfaction (Y).
Co-Authors Samsuri Titiek Tjahja Andari