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All Journal Proceeding International Seminar of Islamic Studies International Journal of Management and Business Intelligence (IJMBI)
Putri, Tri Iriani
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Religion Arts Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Mathematics Physics Other

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Impulsive Buying in Gen Z: How Online Customer Review, Sales Promotion, and Conformity Influence Impulsive Buying through Consumer Trust (Study on E-Commerce Users in Purwokerto) Putri, Tri Iriani; Astuti, Herni Justiana
International Journal of Management and Business Intelligence Vol. 2 No. 4 (2024): August 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijmbi.v2i4.2440

Abstract

This research aims to examine the effect of online customer reviews, sales promotions, and suitability on impulse buying through customer trust as mediating variables. The sample taken in this study were 108 Gen Z e-commerce users in Purwokerto using a purposive sampling technique. The method of analysis used in this research is descriptive quantitative and uses smart PLS 3.0. Data collection techniques through questionnaires. The research results show that sales promotions and conformity can affect impulse buying. Online customer reviews do not affect impulse buying. Customer trust can mediate conformity to impulsive buying but cannot mediate online customer reviews and sales promotion.
THE EFFECT OF WORKLOAD AND SELF-EFFICACY ON CYBERLOAFING BEHAVIOR ON EMPLOYEE PERFORMANCE AT PURWOKERTO ISLAMIC HOSPITAL Gamasiwi, Ratu Janisa; Salsabil, Azzah Sukma; Novarizka, Shalsabilla; Putri, Tri Iriani; Ikhsani, Mastur Mujib
Proceeding International Seminar of Islamic Studies INSIS 5 (March 2023)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

This study aims to determine and analyze the effect of workload and self-efficacy on cyberloafing behavior on the performance of employees at the Purwokerto Islamic Hospital. Sampling using incidental sampling method through a questionnaire. The sample used was 154 employees. Researchers conducted data analysis using the Partial Least Square (PLS) method using SmartPLS software. The results of this study indicate that workload, self-efficacy, and cyberloafing behavior have a positive and significant effect on employee performance partially; Workload and self-efficacy have a positive and significant impact on cyberloafing behavior partially; And workload has a negative and insignificant influence on cyberloafing behavior partially.
Co-Authors Gamasiwi, Ratu Janisa Herni Justiana Astuti Ikhsani, Mastur Mujib Novarizka, Shalsabilla Salsabil, Azzah Sukma