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All Journal Widya Dharma Journal of Business
Uningowati, Dwi Wahyu
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Economics, Econometrics & Finance Environmental Science

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LAYANAN RUMAH SAKIT BERBASIS RELIGI: SUATU KONSEPTUAL MODEL Murjito, Winarno Heru; Kuntaryanto, Oki; Hartati, Nuraeni; Hartanto, Hartanto; Setyawanti, Dandang; Uningowati, Dwi Wahyu; Yuwono, Suhud Eko
Widya Dharma Journal of Business - WIJoB Vol. 3 No. 01 (2024): APRIL 2024
Publisher : FAKULTAS EKONOMI DAN PSIKOLOGI UNWIDHA KLATEN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54840/wijob.v3i1.245

Abstract

This study aims to develop a conceptual model to determine the competitive advantages of each religious-based hospital in Klaten Regency in order to establish appropriate marketing strategies to satisfy and increase public interest in trusting the quality of services provided by the hospitals. The novelty of the research lies in integrating the concepts of competitive advantage and performance quality of religious-based healthcare institutions through positioning mapping using multidimensional scaling models. In the final stage of the research, it is expected to form a positioning map for each religious-based hospital, thus creating competitiveness among each leading hospital in Klaten Regency in anticipation of achieving the Sustainable Development Goals (SDGs) and attaining optimal sharia economic growth in the healthcare sector by 2045
Co-Authors Dandang Setyawanti hartanto hartanto Hartati, Nuraeni Murjito, Winarno Heru Oki Kuntaryanto Suhud Eko Yuwono