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All Journal International Journal of Electrical and Computer Engineering IAES International Journal of Artificial Intelligence (IJ-AI)
Fennan, Abdelhadi
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Computer Science & IT Electrical & Electronics Engineering Engineering

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Email subjects generation with large language models: GPT-3.5, PaLM 2, and BERT Loukili, Soumaya; Fennan, Abdelhadi; Elaachak, Lotfi
International Journal of Electrical and Computer Engineering (IJECE) Vol 14, No 4: August 2024
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijece.v14i4.pp4655-4663

Abstract

In order to enhance marketing efforts and improve the performance of marketing campaigns, the effectiveness of language generation models needs to be evaluated. This study examines the performance of large language models (LLMs), namely GPT-3.5, PaLM 2, and bidirectional encoder representations from transformers (BERT), in generating email subjects for advertising campaigns. By comparing their results, the authors evaluate the efficacy of these models in enhancing marketing efforts. The objective is to explore how LLMs contribute to creating compelling email subject lines and improving opening rates and campaign performance, which gives us an insight into the impact of these models in digital marketing. In this paper, the authors first go over the different types of language models and the differences between them, before giving an overview of the most popular ones that will be used in the study, such as GPT-3.5, PaLM 2, and BERT. This study assesses the relevance, engagement, and uniqueness of GPT-3.5, PaLM 2, and BERT by training and fine-tuning them on marketing texts. The findings provide insights into the major positive impact of artificial intelligence (AI) on digital marketing, enabling informed decision-making for AI-driven email marketing strategies.
Graph embedding approach to analyze sentiments on cryptocurrency Moudhich, Ihab; Fennan, Abdelhadi
International Journal of Electrical and Computer Engineering (IJECE) Vol 14, No 1: February 2024
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijece.v14i1.pp690-697

Abstract

This paper presents a comprehensive exploration of graph embedding techniques for sentiment analysis. The objective of this study is to enhance the accuracy of sentiment analysis models by leveraging the rich contextual relationships between words in text data. We investigate the application of graph embedding in the context of sentiment analysis, focusing on it is effectiveness in capturing the semantic and syntactic information of text. By representing text as a graph and employing graph embedding techniques, we aim to extract meaningful insights and improve the performance of sentiment analysis models. To achieve our goal, we conduct a thorough comparison of graph embedding with traditional word embedding and simple embedding layers. Our experiments demonstrate that the graph embedding model outperforms these conventional models in terms of accuracy, highlighting it is potential for sentiment analysis tasks. Furthermore, we address two limitations of graph embedding techniques: handling out-of-vocabulary words and incorporating sentiment shift over time. The findings of this study emphasize the significance of graph embedding techniques in sentiment analysis, offering valuable insights into sentiment analysis within various domains. The results suggest that graph embedding can capture intricate relationships between words, enabling a more nuanced understanding of the sentiment expressed in text data.
Smart city: an advanced framework for analyzing public sentiment orientation toward recycled water Bahra, Mohamed; Fennan, Abdelhadi
International Journal of Electrical and Computer Engineering (IJECE) Vol 14, No 1: February 2024
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijece.v14i1.pp1015-1026

Abstract

The coronavirus pandemic of the past several years has had a profound impact on all aspects of life, including resource utilization. One notable example is the increased demand for freshwater, a lifeblood of our planet, on the other hand, the smart city vision aims to attain a smart water management goal by investing in innovative solutions such as recycled water systems. However, the problem lies in the public’s sentiment and willingness to use this new resource which discourages investors and hinders the development of this field. Therefore, in our work, we applied sentiment analysis using an extended version of the fuzzy logic and neural network model from our previous work, to find out the general public opinion regarding recycled water and to assess the effects of sentiments on the public’s readiness to use this resource. Our analysis was based on a dataset of over 1 million text content from 2013 to 2022. The results show, from spatio-temporal perspectives, that sentiment orientation and acceptance-behavior towards using recycled water have increased positively. Additionally, the public is more concerned in areas driven by the smart city vision than in areas of medium and low economic development, where investment in sensibilization campaigns is needed.
Evaluating sentiment analysis and word embedding techniques on Brexit Moudhich, Ihab; Fennan, Abdelhadi
IAES International Journal of Artificial Intelligence (IJ-AI) Vol 13, No 1: March 2024
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijai.v13.i1.pp695-702

Abstract

In this study, we investigate the effectiveness of pre-trained word embeddings for sentiment analysis on a real-world topic, namely Brexit. We compare the performance of several popular word embedding models such global vectors for word representation (GloVe), FastText, word to vec (word2vec), and embeddings from language models (ELMo) on a dataset of tweets related to Brexit and evaluate their ability to classify the sentiment of the tweets as positive, negative, or neutral. We find that pre-trained word embeddings provide useful features for sentiment analysis and can significantly improve the performance of machine learning models. We also discuss the challenges and limitations of applying these models to complex, real-world texts such as those related to Brexit. 
Co-Authors Bahra, Mohamed Lotfi Elaachak Loukili, Soumaya Moudhich, Ihab