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All Journal Jurnal Hubungan Internasional Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement)
Angela, Francesca Klarensia
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Decision Sciences, Operations Research & Management Other

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Diplomasi Komersial Indonesia ke Brasil untuk Meningkatkan Ekspor Minyak Kelapa Sawit Tahun 2019-2021 Angela, Francesca Klarensia; Suryadipura, Dadan
Jurnal Hubungan Internasional Vol. 16 No. 2 (2023): JURNAL HUBUNGAN INTERNASIONAL
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jhi.v16i2.45244

Abstract

Terlepas dari pergerakan global tahun 2019-2021 yang menyebabkan sektor perdagangan internasional mengalami ketidakstabilan, tren ekspor minyak kelapa sawit Indonesia ke Brasil selama periode tersebut justru mengalami kenaikan signifikan dibandingkan periode sebelumnya. Penulis akan meninjau upaya diplomasi komersial Indonesia terhadap Brasil untuk meningkatkan ekspor minyak kelapa sawit menggunakan konsep diplomasi komersial dengan kerangka kerja input-throughput-output. Penulis menggunakan metode kualitatif melalui studi kepustakaan. Berdasarkan hasil penelitian ditemukan bahwa faktor diplomasi komersial Indonesia ke Brasil adalah kemampuan produksi dan kapasitas ekspor minyak kelapa sawit Indonesia yang tergolong tinggi, penetrasi produk ekspor unggulan ke negara-negara pasar non-tradisional di kawasan Amerika Latin, dan pandangan komunitas bisnis Indonesia terhadap pasar Brasil yang tergolong positif. Hal ini disertai dengan kondisi Brasil yang bergantung pada pasar internasional untuk memenuhi permintaan minyak kelapa sawit di negaranya. Aktivitas diplomasi komersial yang dilakukan Indonesia terbagi menjadi kegiatan network activities, intelligence, image campaign, dan support business. Manfaat diplomasi komersial dari segi politik berupa perlawanan kampanye negatif minyak kelapa sawit sedangkan dari segi ekonomi terjadi peningkatan kepercayaan konsumen dan transaksi minyak kelapa sawit.
Introducing Market Access Using Trade Map to Export Products for a Micro and Small Entrepreneur in Bandung Angela, Francesca Klarensia; Rifawan, Affabile
Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement) Vol 10, No 2 (2024): June
Publisher : Direktorat Pengabdian kepada Masyarakat Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpkm.92652

Abstract

Rahsa Nusantara is an Indonesian start-up established in 2016 with a specialization in crafting natural products derived from local ingredients. One of their products is Sukhaloka, a natural collagen booster extracted from taro's tuber. This product is rich in hyaluronic acid, offering hair, skin, and nail’s health benefits. As Rahsa Nusantara aims to expand globally, the company faces challenges in gaining international market access. In response, a community empowerment program was conducted by Universitas Padjadjaran, collaborating with the Free Trade Agreement (FTA) Center. The program involved two weeks of preparation, foreign market research, and a virtual consultation session with FTA Center expert. The findings highlighted the potential export destinations, such as Japan, where the demand for collagen products is notably high. The FTA Center expert provided valuable insights and recommendations, including product positioning, cost breakdown, and the importance of certifications for specific markets. The program successfully equipped Rahsa Nusantara with knowledge and tools for effective market entry. The study concludes by emphasizing the need for ongoing collaboration, continuous market research, and the implementation of expert advice for sustained success in international trade.
Co-Authors Affabile Rifawan, Affabile Dadan Suryadipura