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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Journal of Economics (IJEC) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Benhart Nainggolan
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THE EFFECT OF TASTE AND PRICE ON SATISFACTION CONSUMERS USERS OF ELECTRIC CIGARETTES (VAPE) Benhart Nainggolan
International Journal of Economics (IJEC) Vol. 1 No. 1 (2022): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.445 KB) | DOI: 10.55299/ijec.v1i1.111

Abstract

This study aims to determine and analyze how big the influence of taste and price on consumer satisfaction of e-cigarette users. The analytical method used is the method of multiple linear regression ( multi linear regression ). The results showed that the multiple regression equation with two independent variables and one dependent variable showed that: Y = 8.418 + 0.569 X 1 + 0.105 X 2 it means that consumer satisfaction of electric cigarettes (Vape) (Case Study on STIE Bina Karya Tebing Tinggi students is influenced by the Taste and Price Variables. The results of the analysis also obtain a coefficient of determination (R2 ) value of adjusted R square of 0.258 or 25.8%. From From the description it can be seen that t count ( 3.524 ) > t table ( 2.045 ), as well as the significance value of 0.001 <0.05, it can be concluded that the first hypothesis is accepted, meaning that the Taste Variable (X1) has an effect on the Customer satisfaction variable (Y). This is obtained from the calculated F value equal to With = 5%, dk numerator : 2, dk denominator : 31-2-1 (5%; 2; 28) the F table value is 3,340. From this description, it can be seen that F arithmetic ( 6.218 ) > F table ( 3.340 ), and a significance value of 0.006 <0.05, it can be concluded that the third hypothesis is accepted, meaning that the Taste Variable (X1) and Price Variable (X2) have a joint effect.
THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND PRODUCT DESIGN ON THE DECISION TO PURCHASE AN IPHONE (Case Study of Fdstore Customers in Tebing Tinggi City) Benhart Nainggolan; Suwadi
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 3 No. 1 (2024): July
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v3i1.172

Abstract

This research aims to determine the influence of product quality, brand image and product design on iPhone purchasing decisions (case study of customers of the Fdstore store in Tebing Tinggi City). The research method used is a quantitative method using SPSS version 25.00. The technique for determining the sample size used a total sampling of 56 respondents, namely consumers who bought iPhones at the Fdstore shop in Tebing Tinggi City. The sampling technique for this research uses accidental sampling. The analytical method used in this research is multiple linear regression analysis and hypothesis testing. The results of this research are 1) product quality influences purchasing decisions, 2) brand image influences purchasing decisions, 3) product design influences purchasing decisions, 4) product quality, brand image and product design simultaneously influence purchasing decisions.
INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON THE PURCHASE DECISION OF IPHONE HDC (HANDPHONE COPY DRAW) TO STIE DEVELOPMENT STUDENTS Benhart Nainggolan; Rodi Syafrizal
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 9 (2023): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i9.206

Abstract

This study aims to determine the effect of product quality, brand image and price on purchasing decisions for iPhone HDC (Mobile Copy Draw) for STIE Bina Karya students. The research method used is a quantitative method using SPSS version 25.00. The data collected from the results of distributing questionnaires were 41 respondents. The analytical method used in this study is to use an instrument test, namely the validity and reliability test. The classical assumption test is the normality test, multicolonearity test, heteroscedasticity test, multiple linear regression analysis, analysis of the coefficient of determination (R2), hypothesis testing, namely the T test. Y), the brand image variable (X2) has no effect on the purchasing decision variable (Y), Price (X3) has an effect on purchasing decisions (Y) and product quality (X1),.
THE EFFECT OF TASTE AND PRICE ON SATISFACTION CONSUMERS USERS OF ELECTRIC CIGARETTES (VAPE) Benhart Nainggolan
International Journal of Economics (IJEC) Vol. 1 No. 1 (2022): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v1i1.111

Abstract

This study aims to determine and analyze how big the influence of taste and price on consumer satisfaction of e-cigarette users. The analytical method used is the method of multiple linear regression ( multi linear regression ). The results showed that the multiple regression equation with two independent variables and one dependent variable showed that: Y = 8.418 + 0.569 X 1 + 0.105 X 2 it means that consumer satisfaction of electric cigarettes (Vape) (Case Study on STIE Bina Karya Tebing Tinggi students is influenced by the Taste and Price Variables. The results of the analysis also obtain a coefficient of determination (R2 ) value of adjusted R square of 0.258 or 25.8%. From From the description it can be seen that t count ( 3.524 ) > t table ( 2.045 ), as well as the significance value of 0.001 <0.05, it can be concluded that the first hypothesis is accepted, meaning that the Taste Variable (X1) has an effect on the Customer satisfaction variable (Y). This is obtained from the calculated F value equal to With = 5%, dk numerator : 2, dk denominator : 31-2-1 (5%; 2; 28) the F table value is 3,340. From this description, it can be seen that F arithmetic ( 6.218 ) > F table ( 3.340 ), and a significance value of 0.006 <0.05, it can be concluded that the third hypothesis is accepted, meaning that the Taste Variable (X1) and Price Variable (X2) have a joint effect.
THE INFLUENCE OF BRAND IMAGE ON CONSUMER SATISFACTION WITH PURCHASING DECISIONS AS INTERVENING VARIABLES (Case Study on Students of STIE Bina Karya Kota Tebing Tinggi) Benhart Nainggolan
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 2 No. 4 (2023): January (January-March)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v2i4.697

Abstract

This study aims to determine " The Influence of Brand Image on Consumer Satisfaction with Purchasing Decisions as Intervening Variables (Case Study on Students of STIE Bina Karya Kota Tebing Tinggi)". The method of determining the sample used in this study is to use a saturated sampling technique of 57 samples which are students of STIE Bina Karya Kota Tebing Tinggi users of Honda Scoppy. Based on the results of the analysis of hypothesis 1, it can be concluded that the first hypothesis is accepted, meaning that the Brand Image variable (X) affects the Purchase Decision variable (Z). Based on the results of the analysis of hypothesis 2, it can be concluded that the second hypothesis is accepted, meaning that the Brand Image variable (X) has no effect on the Consumer Satisfaction variable (Y). Based on the results of the analysis of hypothesis 3, it can be concluded that the third hypothesis is accepted, meaning that the Purchase Decision variable (Z) has an effect on the Consumer Satisfaction variable (Y). Based on the results of the analysis of hypothesis 4, it shows that the indirect effect of Brand Image (X) on Consumer Satisfaction (Y) through Purchase Decision (Z) is accepted rather than the direct influence of Brand Image (X) on Consumer Satisfaction (Y).
THE INFLUENCE OF BRAND IMAGE AND PRODUCT QUALITY ON PURCHASING DECISIONS WITH CONSUMER TRUST AS AN INTERVENING VARIABLE ON XIAOMI SMARTPHONES (Case Study at Mi Shop Tebing Tinggi City) Benhart Nainggolan; Suwadi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 4 (2024): January (January-March)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i4.1366

Abstract

This study aims to analyze "The Effect Of Brand Image and Product Quality on Purchase Decisions With Consumer Trust As An Intervening Variable on Xiaomi Smartphones (Case Study on Mis Shop Tebing Tinggi City)". Quantitative method with a sample of 60 which is determined by the Slovin formula which is a Mi Shop Tebing Tinggi City Consumer. Based on the results of the analysis of hypothesis 1, it can be concluded that the first hypothesis is accepted, meaning that the Brand Image (X1) has an effect on the Consumer Trust variable (Z). Based on the results of the analysis of hypothesis 2, it can be concluded that the second hypothesis is rejected, meaning that the Product Quality variable (X2) has no effect on the Consumer Trust variable (Z). Based on the results of the analysis of hypothesis 3, it can be concluded that the third hypothesis is accepted, meaning that the Brand Image variable (X1) has an effect on the Purchase Decisions variable (Y). Based on the results of the analysis of hypothesis 4, it can be concluded that the fourth hypothesis is rejected, meaning that the Product Quality variable (X2) has no effect on the Puchase Decisions variable (Y). Based on the results of the analysis of hypothesis 5, it can be concluded that the fifth hypothesis is accepted, meaning that the Consumer Trust variable (Z) has an effect on the Purchase Decisions variable (Y). Based on the results of the analysis of hypothesis 6, it is accepted, meaning that the variable Consumer Trust (Z) can mediate the influence of the Brand Image (X1) on Purchase Decisions (Y). Based on the results of the analysis of hypothesis 7, it is accepted, meaning that the variable Consumer Trust (Z) can mediate the influence of the Product Quality (X2) on Purchase Decisions (Y).
Co-Authors Suwadi Syafrizal, Rodi