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All Journal Jurnal Manajemen dan Bisnis Jurnal Ekonomi Manajemen Dan Bisnis (JEMB)
Mutiara Kamila
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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STRATEGI DIGITAL MARKETING MENGGUNAKAN MEDIA SOSIAL DAN E-COMMERCE DALAM PENGEMBANGAN BISNIS UMKM YASMIN'S BROWNIES Nadiya Nur Arafah; Shevia; Mutiara Kamila; Chyntia Huang; Renza Fahlevi
MANABIS: Jurnal Manajemen dan Bisnis Vol. 1 No. 4 (2022): Desember 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1196.839 KB) | DOI: 10.54259/manabis.v1i4.1379

Abstract

Small and medium enterprises (SMEs) play a crucial role in maintaining the stability and balance of the national economy, therefore each SME is entitled to special rights and powers in conducting their business. One of those powers requires that every SME is able to adapt and follow the tren of economic movement that tends to utilize digital technology. This research aims to determine the impact of Digital Marketing Strategies Using Social Media and E-Commerce on the Development of Yasmin's Brownies SME Business. This research uses a descriptive-qualitative research design utilizing primary and secondary data sources obtained through observations conducted through interviews and surveys conducted by distributing questionnaires. This research resulted in the impact of digital marketing on Yasmin's Brownies SME by utilizing the digital media platform Instagram as a marketing media and expanding the marketing and sales reach of the SME using the e-commerce platform Tokopedia. The impact of this research aims to provide solutions to marketing problems faced by SMEs that are starting to venture into digital media in the process of marketing their products to consumers in a wider reach.
ANALISIS HUKUM AFFILIATE MARKETING DALAM PERSPEKTIF BISNIS ISLAM Siti Nurlela; Mutiara Kamila; Tasya Ida Iyasyah Semidang; Risdah Agustina; Lina Marlina
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 4 (2026): Maret
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i4.7202

Abstract

Perkembangan teknologi digital menciptakan berbagai model bisnis baru, salah satunya affiliate marketing, yaitu sistem pemasaran yang memberikan komisi kepada seseorang yang mempromosikan produk atau jasa milik pihak lain melalui media digital. Penelitian ini bertujuan menganalisis praktik affiliate marketing dalam perspektif ekonomi Islam. Metode yang digunakan adalah pendekatan deskriptif kualitatif melalui studi literatur mengenai konsep affiliate marketing, prinsip bisnis dalam Islam, dan kajian fiqh muamalah terkait akad perantara. Hasil kajian menunjukkan bahwa affiliate marketing dapat dianalogikan dengan akad wakalah bil ujrah atau samsarah. Praktik ini diperbolehkan dalam Islam selama memenuhi prinsip bisnis syariah seperti kejujuran, amanah, dan keadilan, serta tidak mengandung unsur riba, gharar, maysir, dan tadlis. Selain itu, perlu adanya kejelasan akad, transparansi komisi, dan kejelasan produk yang dipromosikan agar tidak menimbulkan kerugian bagi pihak lain. Dengan demikian, affiliate marketing dapat menjadi aktivitas ekonomi digital yang halal apabila dijalankan sesuai dengan prinsip-prinsip syariah.
Co-Authors Chyntia Huang Fahlevi, Renza Lina Marlina Nadiya Nur Arafah Risdah Agustina Shevia siti nurlela Tasya Ida Iyasyah Semidang