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All Journal The Indonesian Journal of Communication Studies Otoritas : Jurnal Ilmu Pemerintahan
Faloseyi, Michael
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Education Social Sciences

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Festival Communication: A Critical Analysis of Ukwuani People of Delta State Okocha, Desmond Onyemechi; Faloseyi, Michael; Elele, Felix Chibuzo; Onobe, Melchizedec Jame
The Indonesian Journal of Communication Studies Vol 17, No 1 (2024): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v17i1.11687

Abstract

Beyond their abilities to facilitate social gatherings, festivals have been identified as a platform for communicating and transferring social values. This study investigated the role of festivals as a medium of communication among the Ukwuani ethnic nationality of Delta State. It further evaluated the challenges associated with using festivals as a communication tool. This quantitative study administered a questionnaire to purposively selected respondents from the three local government councils of Delta State, led by the Ukwuani ethnic group. The study relied on symbolic interactionism and ritual theories as theoretical frameworks. The study findings confirmed festivals as a means of communication among Ukwuani people and a platform for intergenerational transfer of values and social norms such as gifting to older adults. Notwithstanding, modernization, especially information and communication technology, impacts festival celebrations in many ways. Nonetheless, the most profound impact of modernization and ICT is reducing the youth's interest in festivals among the Ukwuani people. Recommendations to reverse this trend include deliberate efforts to explore the tourist potential of these festivals and more publicity to encourage corporate institutions' and marketers' involvement in festivals.
Festival Communication: A Critical Analysis of Ukwuani People of Delta State Okocha, Desmond Onyemechi; Faloseyi, Michael; Elele, Felix Chibuzo; Onobe, Melchizedec Jame
The Indonesian Journal of Communication Studies Vol. 17 No. 1 (2024): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v17i1.11687

Abstract

Beyond their abilities to facilitate social gatherings, festivals have been identified as a platform for communicating and transferring social values. This study investigated the role of festivals as a medium of communication among the Ukwuani ethnic nationality of Delta State. It further evaluated the challenges associated with using festivals as a communication tool. This quantitative study administered a questionnaire to purposively selected respondents from the three local government councils of Delta State, led by the Ukwuani ethnic group. The study relied on symbolic interactionism and ritual theories as theoretical frameworks. The study findings confirmed festivals as a means of communication among Ukwuani people and a platform for intergenerational transfer of values and social norms such as gifting to older adults. Notwithstanding, modernization, especially information and communication technology, impacts festival celebrations in many ways. Nonetheless, the most profound impact of modernization and ICT is reducing the youth's interest in festivals among the Ukwuani people. Recommendations to reverse this trend include deliberate efforts to explore the tourist potential of these festivals and more publicity to encourage corporate institutions' and marketers' involvement in festivals.
Risk communication for disaster prevention and management in the rural communities of Mangu local government in Plateau state, Nigeria Okocha, Desmond Onyemechi; Faloseyi, Michael; Obiorah, Amaka Cynthia
Otoritas : Jurnal Ilmu Pemerintahan Vol. 14 No. 3 (2024): (December 2024)
Publisher : Department of Government Studies, Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/ojip.v14i3.16685

Abstract

Disasters are unpleasant experiences, but disasters are part of the reality of human existence. Human activities have increased the rate, intensity and sources of disasters. Several studies have determined the role of risk communication, an emerging area of communication, in preventing and managing disasters. This study aims to verify the robustness of the claim that risk communication can influence responses in unfavorable situations, thereby reducing the possible consequences of disasters or leading to immediate avoidance. The theoretical framework for this study is the protection motivation theory and the extended parallel process model. Both theories explain how individuals behave when exposed to disaster threats and how risk communication can influence responses in threatening situations. This qualitative research collected data using focus group discussions involving 20 speakers who were purposively selected based on their experience in dealing with disasters in Mangu Local Government Area, Plateau State, Nigeria. This research findings validate risk communication as a proactive approach to reducing the consequences of disasters. The study suggests that government and professional bodies involved in risk communication should invest in capacity building in various skills and needs to earn the trust of their stakeholders to enhance the perceived credibility of their messages.
Co-Authors Elele, Felix Chibuzo Obiorah, Amaka Cynthia Okocha, Desmond Onyemechi Onobe, Melchizedec Jame