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All Journal Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE)
Risnawati Risnawati4
Unknown Affiliation
Economics, Econometrics & Finance

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Strategi Pemasaran Pada Pendidikan Dalam Menarik Minat Siswa Baru Di Kalukubula Preschool Jumiati Jumiati; Elimawaty Rombe; Maskuri sutomo; Risnawati Risnawati4
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 3 No. 1 (2024): April : Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v3i1.2594

Abstract

Education plays a crucial role in the life of every individual, especially during childhood. Therefore, educational institutions need to develop effective marketing strategies to attract new students. The focus of this research is to evaluate the educational marketing strategies implemented by Kalukubula Preschool Branch Kalukubula with the aim of increasing interest from new students.The method used in this research is qualitative with a case study approach. Data collection is conducted through in-depth interviews with various stakeholders, including the school principal, teachers, and parents. The research results indicate that Kalukubula Preschool Branch Kalukubula employs several educational marketing strategies, involving the development of quality educational programs, innovation in the learning system, improvement of facilities, and effective promotion. The findings of this research reveal that the educational marketing strategies implemented by Kalukubula Preschool Branch Kalukubula have successfully increased interest from new students through the development of quality educational programs, innovation in the learning system, improvement of facilities, and effective promotion
Co-Authors Elimawaty Rombe Jumiati Jumiati Maskuri Sutomo