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All Journal Journal of Sharia Economics Holistics Journal
Sunani
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Journal : Holistics Journal

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Designing a Folklore Storybook Entitled "Sang Kridesan" as a Cultural Heritage of Prabumulih Felicia, Fara; Yusri; Sunani
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 15 No. 1 (2023): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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The purpose of this research is to design a folklore storybook entitled "Sang Kridesan" as a cultural heritage of Prabumulih folklore. The research method used to produce the storybook was Research & Development method that modified by Sukmadinata which consisted of 3 steps (1) Preliminary Study , (2) Model/Product Development, and (3) Final Product Testing and Dissemination. There were two kinds of data collected : Primary data which were collected from field survey, from the experts or the reviewers, from the respondents in limited testing step, and from the respondents in wider testing step and secondary data which were collected from the library on the step of the literature study. In preliminary study, the writer conducted three steps, they were literature study, field survey, and arranging model/product draft. In Model Development step, the writer conducted limited testing, wider testing, and final product testing by involving the experts in the content, the language, the storybook designing, and the storybook writing. Keywords: Designing, Folklore, Storybook, Cultural Heritage
Analysis of Verb Tenses in Broken Memories Album: Types, Frequency, and Narrative Function Rahayu, Siti; Nadjmuddin, Muhammad; Sunani
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 17 No. 1 (2025): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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  ABSTRACT: This study aims to analyze verb tense usage in the lyrics of Jamie Miller’s Broken Memories album, with three primary objectives: to classify the types of tenses used, quantify their frequency to identify temporal patterns, and examine their function in narrative construction through Labov’s (2008) pre-construction framework. Adopting a qualitative approach, this research analyzed lyrics obtained through triangulated sources, including Genius.com and official streaming platforms, and cross-referenced them with auditory verification. The data were processed using computational tagging and thematic coding to identify grammatical patterns. Findings reveal that the simple past tense dominates, often reflecting personal memories and emotional retrospection, while the present tense establishes immediacy and intimacy. The occasional use of the future tense suggests uncertainty and aspiration. These tense patterns support emotional storytelling and reflect mental narrative structuring by songwriters. The study concludes that grammar in popular music operates beyond conventional rules, functioning as a creative tool for emotional expression and audience engagement. Future research is encouraged to explore broader datasets across artists, as well as include modality, voice, and listener reception to deepen understanding of grammatical strategies in musical narratives. Keywords: Verb Tenses, Frequency, Narrative Function, Broken Memories, Pre-Construction Framework
Developing Video Copywriting for Ketek Wisata @3 Palembang as a Tourism Destination Salsabilah, Ananda; Nadjmuddin, Muhammad; Sunani; Ma`ruf, Zidni; Rahayu, Siti; Aliansyah, Rizky
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 17 No. 2 (2025): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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This study examined the development of a promotional video script for Ketek Wisata @3 Palembang, a traditional boat tour that showcased the cultural heritage of the Musi River. The primary objective was to produce a persuasive, narrative-driven script aimed at attracting both domestic and international tourists. The study adopted the Research and Development (R&D) method proposed by Sukmadinata (2017), which involved three main stages: preliminary study, product development, and final testing. The unit of analysis was a bilingual video script written in both English and Indonesian, structured according to the AIDA model (Attention, Interest, Desire, Action). Data were gathered through observation, interviews, and documentation. The analysis was carried out using a qualitative descriptive approach, drawing on insights from expert evaluations. The findings indicated that it is necessary to integrate cultural storytelling, visual support, and persuasive narrative element. Expert feedback validated the script's clarity and linguistic accuracy. The final product served as a replicable framework for promoting local tourism via digital platforms such as YouTube and TikTok. It was recommended that future promotional efforts continue to involve local community perspectives and uphold cultural authenticity to further strengthen tourism visibility. Keywords: Tourism, Video Copywriting, Musi River, Digital Marketing, Narrative Script   DOI: https://doi.org/10.5281/zenodo.17837602
Co-Authors Aliansyah, Rizky Arifudin Felicia, Fara Ma`ruf, Zidni Muhammad Nadjmuddin Noviandra, zahara Salsabilah, Ananda Siti Rahayu Yusri