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All Journal Holistics Journal Jurnal Pembelajaran Bahasa dan Sastra
Aliansyah, Rizky
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Developing Video Copywriting for Ketek Wisata @3 Palembang as a Tourism Destination Salsabilah, Ananda; Nadjmuddin, Muhammad; Sunani; Ma`ruf, Zidni; Rahayu, Siti; Aliansyah, Rizky
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 17 No. 2 (2025): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This study examined the development of a promotional video script for Ketek Wisata @3 Palembang, a traditional boat tour that showcased the cultural heritage of the Musi River. The primary objective was to produce a persuasive, narrative-driven script aimed at attracting both domestic and international tourists. The study adopted the Research and Development (R&D) method proposed by Sukmadinata (2017), which involved three main stages: preliminary study, product development, and final testing. The unit of analysis was a bilingual video script written in both English and Indonesian, structured according to the AIDA model (Attention, Interest, Desire, Action). Data were gathered through observation, interviews, and documentation. The analysis was carried out using a qualitative descriptive approach, drawing on insights from expert evaluations. The findings indicated that it is necessary to integrate cultural storytelling, visual support, and persuasive narrative element. Expert feedback validated the script's clarity and linguistic accuracy. The final product served as a replicable framework for promoting local tourism via digital platforms such as YouTube and TikTok. It was recommended that future promotional efforts continue to involve local community perspectives and uphold cultural authenticity to further strengthen tourism visibility. Keywords: Tourism, Video Copywriting, Musi River, Digital Marketing, Narrative Script   DOI: https://doi.org/10.5281/zenodo.17837602
Teachers’ Perspectives on Using Tory-Boo Animation Video in Teaching English Literacy to Young Learners Ma'ruf, Zidni; Rahma, Munaja; Tanjung, Ahmad Khoirul Akhir; Karmelita, Amanda; Tarigas, Fransiska Amelia; Aliansyah, Rizky
Jurnal Pembelajaran Bahasa dan Sastra Vol. 5 No. 3 (2026): Mei 2026 | in progress
Publisher : Raja Zulkarnain Education Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55909/jpbs.v5i3.1427

Abstract

This study aims to explore teachers' perspectives on the use of the animated video Tory-Boo in teaching English literacy to early childhood learners. This study used a descriptive qualitative method. Participants in this study were six English teachers who teach early childhood learners and have experience using animated videos in their classrooms. Data were collected using a semi-structured interview guide. All interview data were recorded and transcribed. The research data were analyzed and categorized into several themes. Member checking was also conducted to ensure the validity of the data. The results showed that teachers generally had a positive perspective on the use of the animated video Tory-Boo. The video was considered an engaging and effective learning medium that can increase student motivation, support vocabulary development, and enhance comprehension through visual and contextual input. In addition, the use of animated videos facilitated interactive and student-centered learning through various follow-up activities. However, several challenges were also identified, including technical constraints, classroom management, and the need to select content appropriate to students' language proficiency levels. This study suggests that animated videos can be a valuable tool in teaching English literacy when supported by appropriate pedagogical strategies.
Co-Authors Karmelita, Amanda Ma'ruf, Zidni Ma`ruf, Zidni Muhammad Nadjmuddin munaja rahma Salsabilah, Ananda Siti Rahayu Sunani Tanjung, Ahmad Khoirul Akhir Tarigas, Fransiska Amelia