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All Journal E-Jurnal Medium Jurnal Pengabdian Masyarakat (ABDIRA)
Octaviani, Cindy
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Aerospace Engineering Computer Science & IT Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Pengaruh Brand Ambassador Lee Min Ho Terhadap Brand Image Azarine Cosmetic Octaviani, Cindy; Purnawan, Ni Luh Ramaswati; Gelgel, Ni Made Ras Amanda
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
Publisher : E-Jurnal Medium

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Abstract

Azarine Cosmetic is a local brand skincare that was established in 2002 from Sidoarjo, East Java. Azarine Cosmetic appointed Lee Min Ho, an actress from South Korea, as their Brand Ambassador to promote its products to reach the market more widely and made a good image. The final of this study is to describe the influence of Brand Ambassador Lee Min Ho affect to Brand Image Azarine Cosmetic. This study using S-O-R theories as well as explanative quantitative methods by survey and measuring up to 70 respondents. The data analysis using simple linear regression analysis with SPSS 26. The result shows the impact of Brand Ambassador Lee Min Ho's affect Brand Image Azarine Cosmetic at 40%. There is a significant influence between a Brand Ambassador Lee Min Ho and the Brand Image Azarine Cosmetic.
Pemberdayaan Masyarakat melalui Pelatihan Pembuatan Abon Ikan Mujair Upaya Peningkatan Nilai Tambah Hasil Perikanan di Desa Gempolpendowo Andayani, Aisyah Julia; Nataliawati, Rita; Hidayati, Ema; Mamduc, Akrom Fahmi; Sutiani, Sutiani; Putri Sholehah, Natasya Eka; Octaviani, Cindy; Bayhaqi, Moh. Nauval
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.1067

Abstract

Gempolpendowo Village in Glagah District, Lamongan Regency, boasts abundant tilapia fish production but often faces price declines during peak harvests. This community service activity aims to improve the community's skills in fish processing diversification through training in tilapia floss production, packaging, and marketing strategies. The implementation method included preparation, outreach, hands-on training, mentoring discussions, and evaluation. The activity results demonstrated improved community skills in fish processing, a significant increase in the selling price from IDR 15,000/kg to IDR 40,000–50,000 per 250 grams of floss, and a growing entrepreneurial spirit, especially among housewives. The floss product has a longer shelf life and the potential for developing flavor variations to meet market needs. This activity is important because it not only increases community income and strengthens the village economy but also supports food security. Therefore, further assistance in digital marketing, branding, and product licensing is still needed for business sustainability.
Co-Authors Andayani, Aisyah Julia Bayhaqi, Moh. Nauval Hidayati, Ema Mamduc, Akrom Fahmi Ni Luh Ramaswati Purnawan Ni Made Ras Amanda Gelgel Putri Sholehah, Natasya Eka Rita Nataliawati Sutiani Sutiani