Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal E-Jurnal Medium
Melania, Bulan
Unknown Affiliation
Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH TERPAAN VIDEO TIKTOK @CERITAMODISFASHION DALAM MENINGKATKAN BRAND AWARENESS MODIS FASHION STORE PADA REMAJA KOTA DENPASAR Melania, Bulan; Suryawati, I Gusti Agung Alit; Joni, I Dewa Ayu Sugiarica; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
Publisher : E-Jurnal Medium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the women's clothing outlets that uses the TikTok application as a marketing medium is Modis Fashion Store, as evidenced by the TikTok account @Ceritamodisfashion which now has 2.1 million followers on the TikTok application. This study aims to determine the effect of Tik Tok @Ceritamodisfashion content in increasing Modis Fashion Store Brand Awareness among teenagers in the city of Denpasar. The results found in this study are 76.7% of the Fashion Store's Fashion Store Brand Awareness in teenagers in Denpasar, which is influenced by exposure to the video content of TikTok @Ceritamodisfashion. The remaining 23.3% is influenced by other variables outside of this study. However it has positive and significant . Keywords: Brand Awareness, Modis Fashion Store
Co-Authors Damasemil, Calvin I Dewa Ayu Sugiarica Joni, I Dewa Ayu I Gusti Agung Alit Suryawati