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All Journal Jurnal Kalibrasi CENDEKIA: Jurnal Studi Keislaman
Husnayanti, Husnayanti
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Identifikasi Faktor Pendukung Pemasaran Berbasis Digital pada Produk Sepatu Lokal Ikhwana, Andri; Husnayanti, Husnayanti
Jurnal Kalibrasi Vol 21 No 2 (2023): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.21-2.1188

Abstract

This local Garut shoe product made from leather has become one of the characteristics and icons of a region faced with competition in the global market. So local products are required to have global competitiveness in order to expand the marketing of local shoe products. The internet will be an opportunity that can be utilized in the marketing process of local shoe products, because the internet can be accessed anytime and anywhere and marketing can be done using various digital media. However, digital marketing cannot be separated from the supporting factors in carrying out digital-based marketing. The aim of this research is to find out the supporting factors for digital-based marketing for local shoe products and find out the development strategies that must be carried out in carrying out this marketing. The research method used was a mix method using multivariate analysis, namely factor analysis by distributing questionnaires to 100 respondents and sampling was taken randomly, then a development strategy was carried out using the Business Model Canvas (BMC) method. The results of this factor analysis are that there are 9 new factors, namely information services, convenience of making transactions, sales promotions, flexibility, attractiveness, quality assurance, services in digital marketing media, price competition strategies and price quality. Recommendations for digital-based marketing development strategies to market local shoe products include adding a website address to the Chanel element, adding information services in the form of links connected to social media in Customer Relationship, adding convenience when making transactions and flexibility in Value Proposition, adding digital media in key activity elements, adding IT experts to Key Resources, adding Internet and brand ambassadors to key partners and adding internet service costs and brand ambassadors to the Cost Structure so that the revenue stream is obtained from sales results from the use of digital marketing media.
Upaya Meningkatkan Prestasi Dan Kualitas Belajar PAI Dengan Menerapkan Metode STAD Pada Siswa Kelas I SD 87 Kota Bengkulu Husnayanti, Husnayanti
CENDEKIA: Jurnal Studi Keislaman Vol. 9 No. 2 (2023): DESEMBER 2023
Publisher : Sekolah Tinggi Agama Islam Hasan Jufri Bawean

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37348/cendekia.v9i2.342

Abstract

The purpose of this study was to determine the improvement of students Islamic Religious Education learning achievement when the STAD method was applied. The research approach used is class action research. Data collection techniques used with observation sheets, and written test sheets. The result of the research is that the application of STAD method learning can improve students' learning achievement, especially in Islamic Education subjects. The teaching and learning process in PAI learning by using the STAD Method has improved. The conclusion in this study is that student learning outcomes after using the STAD Method in PAI subjects of students in class I SDN 87 Bengkulu City have increased this can be seen from the test scores before the action (pretest) 15 students who scored < 65 and 9 people who scored > 65 and student test scores after treatment using the STAD Method, cycle 1 post-test scores. 10 students who scored > 65, there were 6 people who had a score of 65 and 8 students who scored < 65. While the post-test score of cycle 11, 20 students who scored> 65 and 4 people who scored < 65. By using the STAD method, it can improve student learning outcomes seen from the pre-cycle, cycle 1, cycle II successively 38%, 67%, 83%. This indicates that the actions that have been taken are in accordance with the previously prepared planning and have achieved the expected learning process and results.
Co-Authors Andri Ikhwana