Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Nivedana : Jurnal Komunikasi dan Bahasa
Fadhilah, Laelatul Aina
Unknown Affiliation
Religion Arts Humanities Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KOMUNIKASI PEMASARAN DAN AFFILIATE MARKETING AKUN INSTAGRAM @nazwaadinda_ TERHADAP MINAT PEMBELIAN PRODUKOADA FOLLOWERSNYA Fadhilah, Laelatul Aina
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 3 No. 2 (2022): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v3i2.674

Abstract

Communication is an important thing in life, in this case marketing communication is useful in social life. The affiliate marketing system is popular with many people because it is practical and easy. Because only by sharing the product link and successfully inviting other people to buy the product through the link he shared, he will get a commission of 5% of the price of the product distributed. This study aims to determine how much influence marketing communications and affiliate marketing have on the interest in purchasing a product from an influencer @nazwaadinda_. This study uses a quantitative approach research method. The theory of the communication model used in this research is the Elaboration Likelihood Model. The number of samples in this study were 100 respondents, namely followers from the @nazwaadinda_ account who had or had never purchased products from Nazwa Adinda's link. The results of the study show that there is a simultaneous influence between marketing communications and affiliate marketing carried out by @nazwaadinda_ on audience buying interest..
Co-Authors