<![CDATA[Communication is an important thing in life, in this case marketing communication is useful in social life. The affiliate marketing system is popular with many people because it is practical and easy. Because only by sharing the product link and successfully inviting other people to buy the product through the link he shared, he will get a commission of 5% of the price of the product distributed. This study aims to determine how much influence marketing communications and affiliate marketing have on the interest in purchasing a product from an influencer @nazwaadinda_. This study uses a quantitative approach research method. The theory of the communication model used in this research is the Elaboration Likelihood Model. The number of samples in this study were 100 respondents, namely followers from the @nazwaadinda_ account who had or had never purchased products from Nazwa Adinda's link. The results of the study show that there is a simultaneous influence between marketing communications and affiliate marketing carried out by @nazwaadinda_ on audience buying interest..]]>
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