Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)
Vanessa, Angelica
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PERILAKU KEPUTUSAN PEMBELIAN KONSUMEN BERDASARKAN KUALITAS PRODUK DAN PERSEPSI HARGA Vanessa, Angelica; Tjiptodjojo, Kartika Imasari
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54793

Abstract

People living in tropical climates require extra skin care through the use of sunscreen that is applied regularly, especially on the face. The use of sunscreen can prevent direct sun exposure that can damage the facial skin layer. Many sunscreen products are on the market so consumers are faced with various choices of quality and price offered. This study aims to analyze the product quality and price perceptions of Azarine sunscreen products that influence the purchasing decision process. This research was conducted with non-probability sampling with a research sample of people in Bandung who have bought and used Azarine sunscreen, totaling 120 respondents. This study found that product quality and price perceptions influence purchasing decisions.
Co-Authors Kartika Imasari Tjiptodjojo