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All Journal Paulus Civil Engineering Journal Sawala Cendekia: Jurnal Peneiltian Multidisiplin
Hendrayana
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Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Transportation Other

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Penggunaan Limbah Bata Ringan Sebagai Bahan Campuran Pembuatan Beton Normal Hendrayana; Mara, Junus; Buarlele, Luciana
Paulus Civil Engineering Journal Vol. 6 No. 1 (2024): PCEJ Vol.6, No.1, March 2024
Publisher : Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52722/zaqbzf35

Abstract

Beton merupakan campuran bahan khususnya agregat, semen, pasir, air dan bahan tambahan limbah bata ringan. Limbah bata ringan yang digunakan berasal dari pembangunan Apartemen 31 Sudirman Suites, Kota Makassar. Metode yang digunakan dalam Mix Design adalah metode Mix Design SNI 03-2834-2000. Kuat tekan beton yang diharapkan pada umur 28 hari adalah 25 MPa. Uji kuat tekan beton dilakukan pada saat benda uji berumur 7, 21 dan 28 hari dengan menggunakan mesin uji tekan untuk mengetahui kuat maksimum beton ketika diberi beban tekan (P) dalam satuan kN. Nilai kuat tekan beton umur 28 hari dengan perubahan 0%, 3%, 4% dan 5% berturut-turut adalah 26,492 MPa, 24,889 MPa, 23,569 MPa dan 22,438 MPa. Berdasarkan hasil pengujian diperoleh nilai rata-rata kuat tarik belah. Beton (ft) pada perubahan 0%, 3%, 4% dan 5% adalah 2640 MPa, 2428 MPa, 2098 MPa dan 1933 MPa. Dari hasil percobaan menunjukkan rata-rata nilai kuat lentur beton pada variabel 0%, 3%, 4% dan 5 berturut-turut adalah 3022 MPa, 2760 MPa, 2586 MPa dan 2470 MPa. 
DIGITAL MARKETING DAN PERSONAL SELLING SEBAGAI DETERMINAN KEPUTUSAN PEMBELIAN KONSUMEN TOKO KOSMETIK NEW MEGAH JAYA Hendrayana
Sawala Cendikia : Jurnal Penelitian Multidisiplin Vol. 1 No. 02 (2025): September
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This study aims to analyze the effect of digital marketing and personal selling on consumer purchasing decisions at New Megah Jaya Cosmetic Store, Sukabumi. The research background is driven by digital transformation that has reshaped marketing interactions, as well as fluctuations in the store’s sales performance. The study employs a quantitative approach with a causal associative research design. A sample of 89 respondents was selected using simple random sampling from a total population of 845 consumers during the period January to August 2025. Data were collected through a structured questionnaire and analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that digital marketing and personal selling simultaneously have a significant effect on purchasing decisions, with a contribution of 61.9%. Partially, both variables have a positive and significant influence, with digital marketing identified as the most dominant factor affecting consumer decisions (β = 0.636). These findings suggest that the combination of the broad reach of digital technology and persuasive interpersonal communication is highly effective in influencing consumers in the cosmetic industry. In conclusion, the integration of modern and conventional marketing strategies is crucial to enhancing competitiveness and achieving sustainable sales performance for the store.
Co-Authors Luciana Buarlele Mara, Junus