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Wahyuni, Sri
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
Arts Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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KAJIAN INFOGRAFIS KEBUDAYAAN PROVINSI DAERAH ISTIMEWA YOGYAKARTA Wahyuni, Sri; Susilo, Susilo
Pringgitan Vol 4, No 1 (2023): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/prg.v4i2.252

Abstract

This research aims to find out about the presentation of cultural infographic data in the Special Region of Yogyakarta. The discussion in this research will focus on cultural infographic data in the Special Region of Yogyakarta. The method used in this research is a qualitative approach with descriptive method. Data collection was done by interview, observation and documentation. The results show that the presentation using infographics will be very easy to understand in reading secondary data. The results of this study indicate that infographics as promotional media play a role in knowledge utilization. With research indicators, namely attractiveness, clarity of infographics, ease of understanding. So from the results of the study it can be concluded that infographics as a promotional media has a role in the utilization of data presentation: seen in the aspect of attractiveness, it can be concluded that the presentation of the content in infographics attracts the attention of infographic readers through the display of colors and images so as to attract readers' interest; seen from the aspect of clarity, the information presented in infographic content provides clarity to readers through the display of letters and the suitability of the images used; from the aspect of ease, infographic readers can understand the information in infographics easily so that readers can understand the meaning of the message and can interpret it.Keywords:  Infographic, Culture, Tourism
Pengaruh Jumlah Kunjungan Wisatawan dan Objek Wisata Terhadap Pendapatan Asli Daerah Daerah Istimewa Yogyakarta Wahyuni, Sri; Lestari, Heni Dwi; Susilo, Susilo
Pringgitan Vol 4, No 2 (2023): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/prg.v4i2.384

Abstract

This study aims to measure the impact of the number of tourist visits and tourist attractions on increasing the local revenue of the Special Region of Yogyakarta Province for the period 2019-2023. This research uses secondary data obtained from an tourism office in the Special Region of Yogyakarta. Sampling in this study was conducted in all districts in the Special Region of Yogyakarta. This research technique uses linear regression analysis. The research found that the variable number of visits has a positive effect on the original income and tourism has a negative effect on the original income. Meanwhile, tourist attractions have no effect on indigenous income. New research was conducted in Yogyakarta Special Region Province, which has been conducted to find out how effective financial governance is in the development and development of the tourism sector.Keywords: Tourist Visit; Tourist Attraction; Local Revenue
PENGARUH INSTAGRAM SEBAGAI MEDIA DIGITAL MARKETING TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN DI TAMAN PINTAR YOGYAKARTA Tuti, Liberti Widiyas; Lestari, Heni Dwi; Wahyuni, Sri
Pringgitan Vol 6, No 2 (2025): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/prg.v6i2.937

Abstract

AbstrakTaman Pintar Yogyakarta merupakan daya tarik wisata edukatif yang memanfaatkan media sosial sebagai sarana digital marketing. Penelitian ini bertujuan untuk menganalisis pengaruh Instagram sebagai media digital marketing terhadap keputusan berkunjung wisatawan ke Taman Pintar Yogyakarta. Penelitian menggunakan pendekatan kuantitatif dengan jumlah sampel 100 responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier sederhana dengan bantuan SPSS versi 25. Hasil penelitian menunjukkan bahwa Instagram berpengaruh positif dan signifikan terhadap keputusan berkunjung wisatawan (p < 0,05; thitung = 10,467). Koefisien determinasi menunjukkan bahwa Instagram memberikan kontribusi sebesar 52,8% terhadap keputusan berkunjung, sedangkan 47,2% dipengaruhi oleh variabel lain. Temuan ini menunjukkan bahwa optimalisasi strategi promosi berbasis Instagram dapat meningkatkan kunjungan wisatawan ke Taman Pintar Yogyakarta.Kata Kunci: Digital Marketing; Instagram; Keputusan BerkunjungAbstractTaman Pintar Yogyakarta is an educational tourist attraction that actively utilizes social media as a digital marketing tool. This study aims to analyze the influence of Instagram as a digital marketing medium on tourists’ visiting decisions to Taman Pintar Yogyakarta. The research employs a quantitative approach with a sample of 100 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed using simple linear regression with SPSS version 25. The results indicate that Instagram has a positive and significant influence on tourists’ visiting decisions (p < 0.05; tcount = 10.467). The coefficient of determination shows that Instagram contributes 52.8% to visiting decisions, while the remaining 47.2% is influenced by other factors. These findings suggest that optimizing Instagram-based promotional strategies can enhance tourist visitation to Taman Pintar Yogyakarta.Keywords: Digital Marketing; Instagram; Visiting Decision
Co-Authors Heni Dwi Lestari Susilo, Susilo Tuti, Liberti Widiyas