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All Journal Kepariwisataan: Jurnal Ilmiah Pringgitan
Heni Dwi Lestari
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
Arts Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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ANALISIS KUALITAS PELAYANAN TOUR GUIDE DI DESTINASI WISATA BENTENG MARLBOROUGH BENGKULU Heni Dwi Lestari; Novi Irawati; Herry Teguh Santoso
Kepariwisataan: Jurnal Ilmiah Vol 16, No 1 (2022): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tourist satisfaction in a tourist destination can be created with an optimal service system and improving the quality of tourist destination attractiveness. In addition, it is also necessarygood skills that must be possessed by tour guides in carrying out their duties to provide good and correct information regarding tourist destinations or the surrounding area to be conveyed to tourists. This study aims to evaluate the quality of the Tour Guide in Fort Marlborough in Bengkulu city. The influence of the quality of the Tour Guide on the Fort Marlborough tourist destination in the city of Bengkulu has an impact on tourist satisfaction. The method used is a qualitative descriptive method which is carried out by means of in-depth interviews, participatory observation, documentary materials, and new methods through the study of materials on the internet. The analysis technique used is a fishbone diagram which is used in the process of identifying a problem and determining its cause. Based on the results of the research that has been carried out, it is found that the lack of Tour Guide is in accordance with the theory of Huang et (2015): professional competence, interpersonal skills and organization, empathy and problem solving. The advice given is that it is hoped that Tour Guides who join the MTG (Manada Tour Guide) must pay attention to the Tour Guide's knowledge of tourist objects and the skills of the Tour Guide. Developments that can be done include doing in-depth problem solving, as well as 5 other factors that must be owned by the Tour Guide to improve service quality performance, namely professionalism, competence, interpersonal skills and organization, empathy and problem solving.Keywords: Guide Effect; Tourist Satisfaction; Fort Marlborough Bengkulu
UPAYA PENGUATAN NILAI KEARIFAN LOKAL DESA WISATA NGLANGGERAN GUNUNG KIDUL SECARA BERKELANJUTAN Novi Irawati; Heni Dwi Lestari; Wahyu Puja Kesuma
Kepariwisataan: Jurnal Ilmiah Vol 16, No 2 (2022): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v16i2.158

Abstract

The concept of sustainable tourism is one of the best concepts developed by the government and tourism stakeholders to be applied in every tourist destination. The Covid-19 pandemic has forced tourism activists to work together to revive the economy in the tourism sector. Through the development of the concept of Sustainable Tourism, the manager of the Nglanggeran tourism village has made several efforts to strengthen the value of local wisdom from the beginning of its establishment, however, with the many competitors and the rapid development of tourism, the manager of the Nglanggeran tourist village has always innovated and strengthened local wisdom. With a case study analysis approach, it is hoped that it will describe some of the efforts made by the management regarding the strategy of strengthening the value of sustainable local wisdom from various aspects, namely environmental aspects, economic aspects, social aspects and cultural aspects.Keywords: Sustainable Tourism, Local Wisdom, Nglanggeran Tourism Village
Pengaruh Jumlah Kunjungan Wisatawan dan Objek Wisata Terhadap Pendapatan Asli Daerah Daerah Istimewa Yogyakarta Wahyuni, Sri; Lestari, Heni Dwi; Susilo, Susilo
Pringgitan Vol 4, No 2 (2023): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/prg.v4i2.384

Abstract

This study aims to measure the impact of the number of tourist visits and tourist attractions on increasing the local revenue of the Special Region of Yogyakarta Province for the period 2019-2023. This research uses secondary data obtained from an tourism office in the Special Region of Yogyakarta. Sampling in this study was conducted in all districts in the Special Region of Yogyakarta. This research technique uses linear regression analysis. The research found that the variable number of visits has a positive effect on the original income and tourism has a negative effect on the original income. Meanwhile, tourist attractions have no effect on indigenous income. New research was conducted in Yogyakarta Special Region Province, which has been conducted to find out how effective financial governance is in the development and development of the tourism sector.Keywords: Tourist Visit; Tourist Attraction; Local Revenue
PENGARUH PENGGUNAAN MEDIA PEMASARAN TERHADAP MINAT BERKUNJUNG DI GALAXY WATERPARK YOGYAKARTA Lestari, Heni Dwi; Prasetyawati, Chandra Yulia
Kepariwisataan: Jurnal Ilmiah Vol 17, No 2 (2023): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v17i2.567

Abstract

AbstractThe rapid development of modern times has intensified competition, particularly in the tourism sector. Consequently, there is a pressing need for effective marketing efforts to disseminate information about tourist attractions. This study aims to analyze the impact of marketing media on tourist interest in Galaxy Waterpark. Utilizing quantitative methods, data was collected through questionnaires distributed to 30 respondents who had visited the attraction. The variables analyzed include content effectiveness, frequency of delivery, and visual appeal of the marketing media. The results from the simple linear regression analysis indicate that marketing media significantly influences tourist interest. It has been demonstrated that effective marketing media can substantially enhance tourist interest. This research underscores the importance of strategic marketing approaches to attract more visitors to Galaxy Waterpark and provides recommendations for destination managers on optimizing their marketing strategies to increase attendance.Keywords: Galaxy Waterpark; Marketing Media; Tourist InterestAbstrakPesatnya perkembangan zaman menciptakan persaiangan khususnya disektor pariwisata. Persaingan ini mengarah pada profit yang sebesar-besarnya. disisi lain, perlu sekali upaya pemasaran dari suatu media yang digunakan sebagai informasi serta penyebar luasan mengenai suatu wisata. Penelitian ini bertujuan untuk menganalisis pengaruh media pemasaran terhadap minat kunjung wisatawan di Galaxy Waterpark. Dengan menggunakan metode kuantitatif, data diperoleh melalui kuesioner yang disebarkan kepada 30 responden yang telah mengunjungi destinasi wisata tersebut. Variabel yang dianalisis meliputi efektivitas konten, frekuensi penyampaian, dan daya tarik visual dari media pemasaran. Hasil analisis regresi linear sederhana menunjukkan bahwa media pemasaran memiliki pengaruh signifikan terhadap minat kunjung wisatawan. Media pemasaran terbukti mampu meningkatkan minat kunjung wisatawan secara signifikan. Penelitian menggarisbawahi pentingnya strategi pemasaran yang efektif untuk menarik lebih banyak wisatawan ke Galaxy Waterpark serta memberikan rekomendasi bagi pengelola destinasi wisata dalam mengoptimalkan strategi pemasaran mereka guna meningkatkan kunjungan ke Galaxy Waterpark.Kata Kunci: Galaxy Waterpark; Media Pemasaran; Minat Kunjung Wisatawan
Co-Authors Herry Teguh Santoso Novi Irawati Prasetyawati, Chandra Yulia Susilo, Susilo Wahyu Puja Kesuma Wahyuni, Sri