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PENGARUH ATRAKSI DAN AMENITAS TERHADAP KEPUASAN WISATAWAN LENGKONG CULINARY NIGHT DI LENGKONG KECIL, KOTA BANDUNG Subeni, Fajar; Rizkyta, Rida
Pringgitan Vol 5, No 1 (2024): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/prg.v5i1.526

Abstract

This research explores culinary tourism trends in West Java, Indonesia, with a focus on the popularity of street food at Lengkong Culinary Night in Bandung. Despite gaining popularity, challenges such as limited parking spaces affect visitor accessibility. Using a quantitative method, the study involved 100 visitors with multiple linear regression analysis. Findings indicate a positive impact of attraction and facilities on tourist satisfaction. The research provides insights into factors influencing tourist satisfaction and practical implications for stakeholders in the tourism and culinary sector. Separately, the attraction variable shows a significant impact on tourist satisfaction, as evidenced by the calculated t value of 11.263 which exceeds the t table value of 1.985, with a significance value of 0.000 which is lower than 0.05. Likewise, individual amenity variables also make a significant contribution to tourist satisfaction, as can be seen from the t count of 5.081 which exceeds the t table value of 1.985, with a significance value of 0.000 which is smaller than 0.05. When tested simultaneously, attractions and amenities also show a significant impact on tourist satisfaction, indicated by a calculated F value of 203.147 which exceeds the F table value of 3.09, with a significance value of 0.000 which is smaller than 0.05. Therefore, it can be concluded that both individually and together, attractions (X1) and amenities (X) have a significant influence on the satisfaction variable (Y). Thus, it can be concluded that the hypotheses for the three variables can be accepted.
STRATEGI PENGEMBANGAN KAWASAN WISATA DIENG BERBASIS LOCAL WISDOM (Studi Event Dieng Culture Festival) Nugroho, Dwi Yoso; Subeni, Fajar; Suswanto, Suswanto
Pringgitan Vol 4, No 1 (2023): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/prg.v4i2.253

Abstract

This research aims to explore the development strategy of the Dieng tourism area based on local wisdom, with a specific focus on the Dieng Culture Festival. The study employs a qualitative approach to delve into the perspectives of the local community and to gain an in-depth understanding of the underlying local wisdom. Through a combination of observation, in-depth interviews, and document analysis, data were collected from various stakeholders including local residents, tourism practitioners, governmental authorities, academics, and participants of the Dieng Culture Festival. The research begins with a comprehensive literature review on local wisdom, sustainable tourism development, cultural event tourism, community participation, and socio-cultural-economic impacts. Findings reveal intricate connections between local wisdom, the Dieng Culture Festival, and the overall development of the tourism area. Furthermore, the study evaluates the economic, social, and cultural impacts of the festival on the local community and the region. Based on the analysis, a set of development strategies is formulated, integrating the research outcomes with theoretical frameworks. The strategies emphasize collaboration among local communities, governmental bodies, and tourism stakeholders. Validation of the strategies is conducted through focused group discussions involving relevant parties. The research concludes with recommendations for implementing the proposed strategies and underlines the importance of continuous evaluation and refinement based on evolving circumstances.Keywords: Development Strategy; Tourism; Culture; Local Wisdom