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All Journal Journal of Innovation Research and Knowledge Dharma Jnana
Cokorda Istri Mas Kusumaningrat
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Pemberdayaan SDM untuk Membantu Penguatan Modernisasi Koperasi Cokorda Istri Mas Kusumaningrat; I Komang Trisna Eka Putra; I Wayan Sugiartana
Jurnal Dharma Jnana Vol. 2 No. 1 (2022): JURNAL DHARMA JNANA
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

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Abstract

Pengabdian ini mengambil topik penguatan dan modernisasi koperasi agar dapat meningkatkan kesejahteraan koperasi. Kegiatan ini diharapkan bermanfaat bagi para peserta dalam mengelola koperasi ditengah tantangan menghadapi kendala selama pandemi covid 19. Kegiatan pelaksanaan pengabdian masayarakat diadakan dengan penyuluhan kepada Koperasi Karunia Dwi Makmur Denpasar. Metode yang digunakan dalam kegiatan pengabdian ini adalah ceramah dan tanya jawab. Ceramah terkait penguatan dan modernisasi koperasi dilanjutkan tanya jawab mengenai materi yang dipaparkan. Sebelum memulai penyuluhan, pemateri menanyakan kepada peserta tentang macammacam pekerjaan yang dilakukan pegawai koprasi. Dari hasil tanya jawab tersebut diketahui bahwa peserta belum belum memahami bagiamana cara memanfaatkan teknologi dan inovasi produk. Harapanya setelah mengikuti penyuluhan, dengan memanfaatkan teknologi dan inovasi produk diharapkan mampu membantu penguatan dan modernisasi koperasi yang dapat meningkat kesejahteraannya.
PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PENGGUNAAN LAYANAN JASA PADA MELIA LAUNDRY & DRY CLEANING OUTLET HAYAM WURUK I Wayan Sugiartana; Cokorda Istri Mas Kusumaningrat
Journal of Innovation Research and Knowledge Vol. 5 No. 8 (2026): Januari 2026
Publisher : Bajang Institute

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Abstract

Brand image is very important in determining consumer decisions to use laundry & dry cleaning services, where an effective brand image can build the character of a company's products. Melia Laundry & Dry Cleaning has a good image among consumers which is using premium quality and environmentally friendly laundry chemicals. In this research, researchers can use quantitative data types, and researchers also use primary data sources and secondary data sources. The data analysis technique that the researcher used was SPSS type 26. The number of samples in this study was 68 respondents. The selection of respondents used an accidental or accidental sampling technique (Sugiyono 2012) which means it was based on someone who by chance had or was currently using the services of Melia Laundry & Dry Cleaning Outlet Hayam Wuruk. By using the SPSS method it can be seen that the t-count value is 7.518 > t-table 1.997. In accordance with the criteria, if t-count > t-table then H0 is rejected and Ha is accepted, meaning that there is a positive and significant influence between brand image on the decision to use services.
Co-Authors I Wayan Sugiartana Putra, I Komang Trisna Eka